We’ve all been there. Terrible drivers nearly force you off the road by cutting you off while on the phone, blissfully unaware of their own stupidity. This is an inconvenience in a car, but can be a deadly situation on a bike. Icon (a motorcycle apparel manufacturer) imagines a scenario where you can retaliate against terrible drivers everywhere. And in their dreams, revenge is a dish best served on a fiery hot platter while riding Harley Davidsons.
Source: Icon
Today, Dashboard brings you a video from Evo magazine. For three minutes, you can imagine yourself free from traffic, inattentive drivers, and worries on one of the world’s best driving roads in some of the world’s best cars.
Source: Evo
The Elise you see pictured above will be the last good car Lotus will make since Danny Bahar continues to show that he has no idea on how to run the brand.
First, Lotus announced intentions to go upmarket with four blandly designed concepts. Then came the clothing line to solidify “the brand” of Lotus. And now comes the addition of Swiss Beatz. At every turn, it appears that Danny Bahar would like to produce empty corporate speak instead of cars, especially with the use of Swiss Beatz.
Swiss Beatz does not appear to come from Switzerland, or enjoy beets, but is a multi-talented singer/producer/dj/corporate shill. His hiring is supposed to help Lotus break into the premium market in some way or another. So what nuggets of wisdom does this rapper have to offer Lotus about producing sports cars?
A few key quotes from the article in Insideline are:
“The key is to infiltrate the market in a cool way,”
The best is for “things to happen organically,” Beatz expounds.
“They want flash,” Beatz says in describing prospective Lotus buyers.
Truly riveting and unique statements on producing cars. The last time someone said something this important, their 10 quotes were put in stone tablets and brought down a mountain.
What is Lotus thinking exactly? I see no serious advice that this person is adding, or advice on how to create cars with those values. Danny Bahar just seems to be throwing money at people that kind of know what a car looks like. He might as well hire John Madden for automotive advice. Mr. Madden could tell him that, “To make a really good car, you gotta have four wheels,” or, “Engines are crucial to make a car move, people like to move.” You can just imagine Danny boy just sitting there soaking in all these gems of wisdom with a clipboard muttering under his breath about “branding,” “synergy,” “merchandising,” and “global reach.”
The only thing you haven’t heard from Lotus is what the cars will look and drive like. The last time we heard that was last year, and those were merely concepts. Lotus is acting more like an internet startup than a car manufacturer.
Danny “I don’t like cars” Bahar continues to show that he hasn’t the slightest clue on how to run Lotus. In fact, he has never had experience making cars at all. his last job was at Ferrari expanding their brand through merchandising. That might have worked with Ferrari to shill out the brand with clothes and pop star recomendations, but only because Ferrari had the lore and history to make that happen. Not to mention that that lore and history was made by the drive to make the best racing cars possible. Road cars for Enzo Ferrari were only a way to make money to go racing, not a hollow “branding” exercise to make money for more Grey Goose and Saville Row suits. Maybe Bahar should go work for Goldman Sachs instead one of the most hallowed brands in automotive history, he can bring Swiss Beatz with him.
Source: Insideline
InsideLine.com has spy photos of the 2013 Dodge Viper!
Well look what we have here. We already know that the 2013 Dodge Viper is getting stability control and that the Viper will have cruise control but haven’t had much more to go on that that.
Now, though, we’ve got a rough look at what the front of the car is going to look like. the headlights come to a distinct point where the hood meets the bumper which has a double-bladed cross-bar as well as a double-bladed bar completing the Dodge Crosshair grille.
The new front also looks wider than the last-gen body it’s attached to — we’re okay with that. The exhaust also still appears to flow out the side-pipes.
Thoughts on how this new Viper is shaping up?
IB4 “Hey look, Dodge built a really wide Corvette.”
Buying a new car is still one of life’s most exciting moments, and with 2012 just around the corner, the new models are starting to hit the show floors right now. Everyone has an idea about what makes the perfect car, but no matter which model you choose, 2012 cars are the first to have to comply with the stricter gas usage requirements (an average of 33.3 mpg) set by the National Highway Safety Administration.
Here are seven 2012 models from traditional car manufacturers that are anything but traditional.
Volkswagen Golf R:
Good gas mileage and Volkswagen have always gone hand in hand. The Golf R model promises to continue that tradition, plus include all-wheel drive and a six-speed transmission.
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