What’s next for Cadillac?

Cadillac XT4 compact SUV

It’s Groundhog Day for Cadillac. They have a new brand chief vowing to reboot the brand.

New division president Steve Carlisle said, “We lost our mojo for a long period of time. This time, it is different and we will show you.” Really?

They’ll be spending billions introducing new models, which is sorely needed as the market has shifted dramatically to SUVs. The new XT4 was recently introduced and is geared to younger buyers, starting at around $35,000. Of course, any intro Caddy is going to bring back nightmares with the 1983 Cadillac Cimarron, though I doubt they make the same mistakes this time.

The bigger issue seems to be pricing. The cars have been great, but Cadillac is trying too hard to match the Germans when it comes to premium pricing. The article linked above goes into other issues as well such as marketing.

We’ll see what happens next, but we’ve seen this movie before.

Photo by Michael Appleton for Cadillac

  

The Safety of SUVs

On January 23, 2000, a famed American football player, Derrick Thomas, lost control of his 1999 Chevy Suburban on a main road that was covered with snow and ice, and the car rolled. His friend, Michael D. Tellis, was declared dead at the scene, while Thomas died two weeks after from a pulmonary embolism.

Thomas’ mother initiated a lawsuit against General Motors, claiming that flaws of the Surburban’s design were at fault. In 2004, a jury declared the Thomas family to be due no money. Neither Thomas nor Tellis had been wearing seatbelts, while a third passenger, John C. Hagebusch, had used a seatbelt and suffered only minor injuries. Witnesses attested that Thomas had been driving excessively fast and weaving between traffic.

While the SUV was surely clearly not at fault in this instance, it caused “SUV” and “safety” to be mentioned in the same sentence. The scandal of the tyres of the Ford Explorer SUV from 2000 to 2002 was firmer cause for concern over the safety of SUVs. People came to believe that SUVs were unsafe, which is something anyone contemplating which are the best SUVs will wish to settle conclusively.

The Safest SUV


The Ford Ranger, arguably the safest SUV around

It can be strongly argued that the Ford Ranger is the safest SUV. It made motoring history when it received a five star rating from both the European New Car Assessment Programme and the Australian New Car Assessment Programme. A Ford Ranger review by Motoring will provide full details.

The Safety of SUVs

Figures released by the US Insurance Institute for Highway Safety (IIHS) showed that large and mid-size SUVs are safer than regular cars. An SUV’s size and weight entail that any car with which one collides will probably be more at risk. Car makers have greatly changed SUV design, making the centre of gravity lower. Some safety features are as desirable in SUVs as in any car, but three are particularly useful.

Rollovers, and One Way to Prevent Them

According to another US body, the National Highway Traffic Safety Administration, in excess of 10,000 people – over a third of fatalities – die yearly from rollover-related crashes, and most occur in SUVs. Technology, however, has improved this, and the fatality rate of SUVs has fallen by two thirds in the space of a decade.

Electronic stability systems can prevent some of the circumstances that cause rollovers by applying anti-lock brakes when control of the SUV is lost. The IIHS reported that these can reduce the risk of rollover by as much as 75 percent. Manufacturers proliferated this safety feature even before the US government made it compulsory in all vehicles for models built from 2012 onwards.

Rollover Prevention Systems

Dedicated rollover prevention systems are also available. These are widely considered to be the Holy Grail of SUV safety. They detect an impending rollover and trigger the electronic stability system to avoid the prospect.

Side Curtain Airbags

Side curtain airbags deploy downwards from the ceiling to cover side windows. While other vehicles are more likely to strike the doors of an SUV, these airbags protect occupants in the event of a rollover over several rolls. To be worthwhile, the airbags should be designed to deploy during a rollover, and the third row of seats should also be protected, if one is present.

Anyone wishing their SUV to be safe should ensure that the SUV they purchase possesses these features.

  

More Cadillac SRXs on the way?

Between new Cadillac dealers coming back online and strong sales GM will be building more Cadillac SRXs. I can say that of all of the SUV’s on the road today that the SRX is one of the best looking and right sized of them all. Cadillac got it right on the SRX and since it is still a relatively new design (launched last summer) this should turn into a solid profit center for The General.

From AutoNews.com:

DETROIT — General Motors Co. is planning to make more Cadillac SRX crossovers, in part to supply reinstated franchises, a Cadillac executive said Tuesday.

“We have some plans to increase production, but probably not till the fourth quarter,” said Kurt McNeil, Cadillac’s U.S. sales chief, in an interview.

About 500 former wind-down Cadillac franchises are rejoining the fold this summer via reinstatement or arbitration after being prohibited from ordering new vehicles for about a year. GM’s need to restock their lots and the expectation of growth in U.S. light-vehicle demand figure in to the automaker’s plan to increase production.

Read the full article here.