Have you recently seen the Nissan Juke Design Studio and/or Nissan Juke Sports Illustrated campaigns? Well you might love the newest campaign that Nissan has launched with “Funny or Die!”
This is from our friends over a Nissan:
The Nissan Juke campaign launched with a spot, called “Donut Action.” In it, the Nissan Juke helps a young exec turn a normal status meeting donut run into an action-packed adventure with turbo boosts, broken glass and running over desks. In short, the Juke guy and his Juke make even the uncoolest mission cooler!
In that spirit, Funny or Die is partnering with the Nissan Juke to take real people’s missions – “Do my homework.” “Babysit my kids.” “Teach me origami!” – and transforms them from lame, everyday chores to the coolest, funniest, action adventure. You have to “like” Nissan Juke on Facebook, submit a mission to the “Mission Submission” application and then for a lucky few, the Juke Guy, his Juke and a Funny or Die film crew will show up at their door to complete their mission.
Our friends at Nissan just informed us that they’ve launched a new, interactive and design-inspired contest that will give readers the chance to win a Juke vehicle and more! Details on the Juke Studio contest are below.
To enter the contest, interested participants can visit NissanJukeStudio.com and submit a wrap of their design, drawing inspiration from the original work of the 3 artists.
From there, we encourage participants to share their custom wraps with friends, family and other networks to gather votes.
The art will be ranked by the number of votes received for weekly prizes. Our final winner, the wrap that receives the most votes, will receive an actual Juke wrapped in their original design. Not to mention some serious bragging rights.
To hear more about the artists’ designs and inspiration for the Nissan Juke (which has a bold design and three innovative driving modes that set it apart from any other urban vehicle on the road today), check out Nissan’s YouTube page.
The beautiful Amber takes on the Nissan Juke in an agility contest. That’s right, they found a reason to have a hot model in a bikini run around next to the Juke. Kudos!
It’s all part of a model search contest for the 2011 SI Swimsuit Issue. Nissan partnered with Sports Illustrated to launch the “Model Search” contest to put the spotlight on 8 beautiful up-and-coming models from around the globe, each vying for one spot in next year’s issue. Check back as we post more videos! No model has ever been guaranteed a spot in the issue, until now. From 2/15/11- 3/9/11, consumers will cast their votes to determine which model will become the next SI Swimsuit Issue model by going to here.
Last night at Rockefeller Center in New York City I was able to attend the unveiling of the Nissan JUKE, a stylish new compact crossover that hits Nissan dealer showrooms in the United States in the fall of 2010 as a 2011 model. The bright red model showcased at the event certainly grabs your attention, and it’s apparent that this model is aimed at the youth market. The styling exudes a fun and carefree feeling while offering many of the practical characteristics of a crossover vehicle.
While this is a compact crossover, you still get one of the best crossover qualities with a roomy interior. Consumers are flocking to crossovers as the general design provides so much more interior room when compared to traditional models. While the back seat isn’t particularly roomy, the driver and the front passenger will have plenty of room to enjoy the ride. This is not your father’s cramped hatchback.
Given the target market, it’s no surprise that Nissan was aggressive with the styling, which was based on the Nissan Qazana Concept. The bold design inside and out draws on a number of active lifestyle influences including motorcycles and rally cars. The center console in particular evokes a gas tank from a motorcycle. The JUKE features a powerful front end treatment with the turn signals integrated into the front fenders. Other exterior details include body-colored outside mirrors and front door handles, “hidden” rear door handles and integrated roof spoiler. The result is a striking look that many customers will love, while others might not be as thrilled. The turn signals in particular set this vehicle apart.
“JUKE is about to carve out a unique space in the rapidly growing compact crossover/hatchback segment with its combination of striking design, agile handling and driving pleasure and user friendly technology,” said Brian Carolin, senior vice president, Sales and Marketing, NNA. “Add in the convenience, versatility and high seating positioning of a traditional compact SUV and you’ve got a vehicle unlike any other in its class.”
As for performance, the JUKE sports a standard 1.6-liter Direct Injection Gasoline (DIG) turbo engine and an advanced torque vectoring all-wheel drive (AWD) system with performance technology usually reserved for premium vehicles.
The Nissan JUKE will be on display at the New York International Auto Show at Jacob Javits Center April 2nd through 11th. I suspect this vehicle will generate a considerable amount of buzz and will be a hit with the target market.
Disclaimer: Nissan provided my airfare, hotel stay and drinks to come check out the new Juke. Special thanks to Nissan!
