This week at the Los Angeles International Auto Show, Infiniti will debut the 7-passenger/3-row luxury crossover, the 2013 Infiniti JX. Infiniti will also debut the 2013 IPL G Convertible, joining the Infiniti Performance Line Portfolio and we have some of the first media for you right here at DashBoardNews. This sleek new offering from Infiniti takes 7 passenger seating crossovers into new territory when it comes to design and luxury appointments. Take a look or yourself!
Hyundai is keeping the pedal to the medal with millions of dollars in television advertising being earmarked for the upcoming Super Bowl. This is a great way to increase brand awareness and to work your way deeper into Amercian Culture. if done correctly it can work as with the Chrysler 200 pairing with Eminem last year!
Detroit — Hyundai Motor Co. is hoping that five television spots before and during the Feb. 5 Super Bowl game will help to bolster its rising brand recognition and continue big sales gains from the past few years.
North American CEO John Krafcik says the fast-growing brand is working on a 60-second spot that will run right before kickoff, plus two ads on the pregame show and two during the first and third quarters of the game.
He wouldn’t say how much the Korean automaker is spending on the ads, which will compete with the most creative spots American companies have to offer during one of television’s highest-rated and most expensive sporting events. Last year Super Bowl ads cost companies about $3 million for 30 seconds.
Chrysler Group LLC’s two-minute spot featuring rapper Eminem was among those that created the most Super Bowl buzz last year, and it helped kick off what has been a strong sales year for the recovering company. The cinematic third-quarter ad showed Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talked about how the city has survived going through “hell and back.”
Krafcik said Hyundai hopes to have standout spots as well, but it will focus more on a brand message rather than going for entertainment value.
Bullz-Eye.com staff breaks down the 2011 Nissan 370Z Touring!
There aren’t too many true sports cars on the road today, but from our first impressions to riveting drive time behind the wheel of the 2011 Nissan 370Z Touring, this car delivers for sports car enthusiasts. Our test model sported a pearl white exterior that added a soft touch to the otherwise untamed sports machine waiting for you to hit the push-button start so the games could begin!
Exterior
The styling of the 2011 Nissan 370Z is unmistakable on the road, and with the aggressive design this pure sports car makes statements whether she is on the road or sitting idle. The low stance with the history of the Z car abound, we get a peak at the past but a clear vision of the future in the design of the 2011 Nissan 370Z Touring. Our test model was the upscale Touring edition and came equipped with 19 inch RAYS forged wheels that developed a following of their own while we drove the 370Z. Also included were front chin and rear spoilers, Bi functional Xenon headlights, power remote control door mirrors, heated outside mirrors, fender mounted Z emblem side markers, aluminum hood, hatch lid and UV shielded glass. According to Nissan, “The 370Z’s taut exterior design incorporates intentional 240Z styling cues, a sleek aerodynamic shape, a ‘dynamic motion’ feel with a dramatic cantilevered roof and a ‘low visual gravity.’ The sleek silhouette is defined by its upswept quarter window design that is echoed by the dynamic upward curvature in the lower rocker panel and the sense of the taut sheet metal molding itself around the wheels and frame.” We feel the exterior of the 2011 Nissan 370Z Touring rivals some of the ultra expensive sports cars and gets as much or even more attention than rivals while on the streets.
After ranting about terrible marketing, it’s nice to sit back and enjoy some vintage F1 footage of racing in the rain. Happy Friday everyone.
Fiat recently released October sales for the U.S. market, and the results are disappointing. Fiat sales of the 500 and 500C dropped to 1965, a 71% drop in sales from September. Also, this happened in a month that saw sales increase for many automakers, including Chrysler. There are various reasons for the decline including the 500 losing its “new car” appeal and the dealer network being small, but I only want to point to one source: Jenny from the Block.
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