Hyundai is keeping the pedal to the medal with millions of dollars in television advertising being earmarked for the upcoming Super Bowl. This is a great way to increase brand awareness and to work your way deeper into Amercian Culture. if done correctly it can work as with the Chrysler 200 pairing with Eminem last year!
Detroit — Hyundai Motor Co. is hoping that five television spots before and during the Feb. 5 Super Bowl game will help to bolster its rising brand recognition and continue big sales gains from the past few years.
North American CEO John Krafcik says the fast-growing brand is working on a 60-second spot that will run right before kickoff, plus two ads on the pregame show and two during the first and third quarters of the game.
He wouldn’t say how much the Korean automaker is spending on the ads, which will compete with the most creative spots American companies have to offer during one of television’s highest-rated and most expensive sporting events. Last year Super Bowl ads cost companies about $3 million for 30 seconds.
Chrysler Group LLC’s two-minute spot featuring rapper Eminem was among those that created the most Super Bowl buzz last year, and it helped kick off what has been a strong sales year for the recovering company. The cinematic third-quarter ad showed Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talked about how the city has survived going through “hell and back.”
Krafcik said Hyundai hopes to have standout spots as well, but it will focus more on a brand message rather than going for entertainment value.
On the way to the Super Bowl, Bullz-Eye stopped into The Texas Junk Co. to check out some Cowboy Boots. Bob is one cool guy and the Chrysler 200 is one cool car!
Chrysler Dealers were shown the future in Orlando, Florida this week and part of the plan is changing the name of the current Sebring to the Chrysler 200. Good move Sergio! The last redesign of the Sebring fell flat partly because of styling woes and a crappy interior to boot so this car gets kicked to the curb. The new 200 under the new Fiat led group will sport a stiffer body, new suspension geometry, a new rear sway bar and improved noise, vibration and harshness treatment according to the company.
Fiat/Chrysler keep marching towards the future and we like what we see!
From AutoNews.com:
DETROIT — Chrysler Group today said it would name its redesigned mid-sized sedan the Chrysler 200 — the vehicle that will replace the Sebring in its lineup.
The 200 is a re-engineered, restyled version of the current Sebring.
The company showed the renamed car and several other vehicles to its dealers today at a national meeting in Orlando and said the 200 will arrive in showrooms in the fourth quarter.
The 200 will be available with Chrysler’s new Pentastar V-6 engine and a six-speed automatic or with Chrysler’s 2.4-liter I-4 engine mated to a four- or six-speed automatic transaxle.
