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Inbound Calls from Car Shoppers Are on the Rise

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The increasing popularity of smartphones and a mobile-friendly Internet is having a curious side effect: phone calls from shoppers are becoming more common. Nearly three-quarters of all prospective automobile buyers do their research online before anything else. In 2013, a study by Google found that over half of all people who are researching new cars, parts, and services, move directly from a web search to the phone.

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