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2011 Dodge Charger

June 13, 2010 /

It’s out of the bag! That’s right – the new 2011 Dodge Charger has been spotted (or spy shots might be better) and this is one tough looking car my friends. The front end appears to be chiseled with a low muscular stance. Can’t see the rest of the new Dodge Charger but if goes along the same lines as the front end this is going to turn some heads on the road. This Marchionne just might pull this thing off!

From Edmunds Inside Line.com:

Last time our spy photographers met up with the revamped 2011 Dodge Charger, it was in full leathers. So we didn’t know if it was going to ease up on the snarky attitude and duck into an Italian cafe to nurse an espresso with Sergio Marchionne. Today, we know better. The snarkiness factor is dialed up to an 11 on the 2011 Charger, which starts production this fall.

Though the Dodge crosshair grille remains, the girly curves of the old version are gone and it juts out more aggressively (not unlike the snout treatment on Mitsubishi’s Lancer Evolution). The center of the hood is now prominently chiseled just like on the Dodge Challenger. And the downturned headlights give the big sedan a nasty scowl. Note the reshaped front air intakes, too.

Read the full article here.

Car Reviews, Dodge, New Cars

Death of the Chevy name?

June 13, 2010 /

I had to wait a few days before commenting on the so called death of the Chevy name. A memo was leaked from inside GM and it appears the brass in marketing want to move the nickname of Chevy aside and refer to the brand only as Chevrolet. I just said Chevrolet a few times and you know what? It sounds so good that I’m sure GM can add a few thousand bucks to each Chevrolet they produce because it just sounds more expensive. That little Chevrolet Aveo can now easily fetch what a Jaguar would set us back right? Ok let’s get serious here. The nickname Chevy is going nowhere and with the pull back we now are watching from the bigs at Chevrolet they realize it too. Long live the Ford Vs. Chevy wars!!!

From the Detroit News:

GM makes Chevrolets, but people own Chevys.

That’s the message lost in all of the silly name games that hit the fan Thursday.

If you haven’t heard, here’s the short version: GM tried to kill the Chevy name, and the automaker now faces attempted manslaughter charges in the court of public opinion.

The more realistic version is this: A couple of bigwigs — namely Alan Batev, vice president of Chevrolet sales, and Jim Campbell, GM’s vice president of marketing — drafted an internal memo to the marketing team declaring “Chevy” was now a dirty word and to never use it.

Read the full article here.

News

Dodge Challenger to Let Slip the Dogs of War in New “Freedom” TV Commercial

June 11, 2010 /

During his First Annual Address to Congress in 1770, President George Washington said, “To be prepared for war is one of the most effectual means of preserving peace.” For the past decade, the muscle car segment has been quietly battling to keep a sea of dull daily drivers at bay, and the tension has finally reached its fever pitch. We are standing on the cusp of a revolution, and we are nothing if not prepared. We’ve got the horsepower, the track time and the street cred – all that’s missing is the official throwing down of the gauntlet. As of today, we’ve got that, too.

In Chrysler’s newest ad, the General and his thundering Calvary descend upon the bland, boring and bromidic (or “British”). While Washington and his four-wheeled troops rally against the Redcoats, the U.S. soccer team will be battling it out with England at the 2010 FIFA World Cup, and you’ll be able to watch them both. The Dodge Challenger “Freedom” spot will air regionally during the match on Saturday, following its on-air debut at 11 p.m. EDT today during ESPN SportsCenter.

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Advertising, Dodge, Video

GNC and Dude Perfect team up for Sierra Denali Heavy Duty contest

June 10, 2010 /

If you haven’t heard of Dude Perfect yet, then you’re missing out on a lot of excitement.

Dude Perfect is the crew from Texas A&M that has risen to fame over the past few years with their amazing trick basketball shots. They currently hold the world record for the world’s longest distance basketball shot and their stunts have been aired on ESPN during recent NBA finals games.

In celebration of Game 4 of the NBA Finals tonight, GMC and ESPN have released another trick shot video starring Dude Perfect, in which they make a 40-foot long distance shot to a floating hoop while cliff diving.

Check this out:

GMC and Dude Perfect have joined forces for a new contest in which you can enter for a chance to win a 2011 Sierra Denali Heavy Duty. For more information on the contest including how to register, click here. And if you’re looking for more info and videos on Dude Perfect, check out their official website!

New Cars, News, Video

More Cadillac SRXs on the way?

June 9, 2010 /

Between new Cadillac dealers coming back online and strong sales GM will be building more Cadillac SRXs. I can say that of all of the SUV’s on the road today that the SRX is one of the best looking and right sized of them all. Cadillac got it right on the SRX and since it is still a relatively new design (launched last summer) this should turn into a solid profit center for The General.

From AutoNews.com:

DETROIT — General Motors Co. is planning to make more Cadillac SRX crossovers, in part to supply reinstated franchises, a Cadillac executive said Tuesday.

“We have some plans to increase production, but probably not till the fourth quarter,” said Kurt McNeil, Cadillac’s U.S. sales chief, in an interview.

About 500 former wind-down Cadillac franchises are rejoining the fold this summer via reinstatement or arbitration after being prohibited from ordering new vehicles for about a year. GM’s need to restock their lots and the expectation of growth in U.S. light-vehicle demand figure in to the automaker’s plan to increase production.

Read the full article here.

News

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