Category: Hyundai (Page 3 of 6)

Hyundai to make a big splash for Super Bowl viewers

November 15, 2011 / Staff

Hyundai is keeping the pedal to the medal with millions of dollars in television advertising being earmarked for the upcoming Super Bowl. This is a great way to increase brand awareness and to work your way deeper into Amercian Culture. if done correctly it can work as with the Chrysler 200 pairing with Eminem last year!

From the Detroit News:

Detroit — Hyundai Motor Co. is hoping that five television spots before and during the Feb. 5 Super Bowl game will help to bolster its rising brand recognition and continue big sales gains from the past few years.

North American CEO John Krafcik says the fast-growing brand is working on a 60-second spot that will run right before kickoff, plus two ads on the pregame show and two during the first and third quarters of the game.

He wouldn’t say how much the Korean automaker is spending on the ads, which will compete with the most creative spots American companies have to offer during one of television’s highest-rated and most expensive sporting events. Last year Super Bowl ads cost companies about $3 million for 30 seconds.

Chrysler Group LLC’s two-minute spot featuring rapper Eminem was among those that created the most Super Bowl buzz last year, and it helped kick off what has been a strong sales year for the recovering company. The cinematic third-quarter ad showed Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talked about how the city has survived going through “hell and back.”

Krafcik said Hyundai hopes to have standout spots as well, but it will focus more on a brand message rather than going for entertainment value.

Read the full article.

Hyundai, New Cars

Chrysler 200 Eminem

First Drive: 2012 Hyundai Veloster

October 14, 2011 / Staff

Hyundai has been on a roll with its new models as we’ve noted in our recent reviews. With its emphasis on aggressive and unique styling, leading gas mileage and overall value, Hyundai is being rewarded with steadily increasing sales. The Veloster coupe is no exception as we discovered when we drove this newly introduced model last week in Michigan.

Exterior
The styling of the new Veloster is truly impressive. As you can see from the photos, Hyundai is going for a new generation of buyers with Veloster. The front end is very assertive with the wraparound headlights and prominent lower grille. LED headlight accents also come standard. The rear view is equally aggressive, and I liked the centered placement of the rear exhaust pipes. Veloster comes with 17-inch alloy wheels standard and optional 18-inch wheels with painted inserts that match the color of the vehicle. Consumers can also personalize body graphics when ordering their Veloster which should appeal to younger buyers.

The hidden third door stands out however as my favorite styling feature. The door is located on the passenger side and the door handle is hidden in the top left corner in the black trim area when you stand facing that side of the vehicle. With this convenience the coupe is much more functional as back seat passengers can avoid crawling in and out of the vehicle. The executives at Hyundai were non-committal when asked by reporters about the possibility of adding a fourth door on the driver’s side, but that’s hardly necessary.

Read the full article.

Hyundai, New Cars

2011 Car Review: Hyundai Equus Signature

September 8, 2011 / Staff

Bullz-Eye.com breaks down the 2011 Hyundai Equus Signature from inside out.

The 2011 Hyundai Equus Signature is large and luxurious with the confidence necessary to compete in the full size sedan luxury market. We spent a week behind the wheel of this gorgeous automobile and came away with the following impressions.

Exterior
The 2011 Hyundai Equus Signature sparkled in the sun with its Black Noir pearl finish. The chrome accents and stealth design provoke a “what is that car” reaction everywhere. This flagship had to make the statement that the Equus can compete with the big boys. There is no doubt that the exterior design is on the mark. Our model sported 19-inch chrome alloy wheels with P245/45R19 and P275/40R19 tires, HID Xenon headlights with auto leveling, auto cornering, power folding heated auto and dimming mirrors with turn indicators. There is a smooth flow to the sheet metal with the front grille sporting the striking logo. Heading to the rear, the Equus takes cues from her rivals but still holds on to her own identity. This car is long at 203 inches but the design team did well by keeping the look of the 2011 Equus just as refined as it is luxurious.

Interior
The sheer size of the cabin on the 2011 Hyundai Equus Signature grabbed our attention immediately. Our media test model came equipped with cashmere premium leather seating surfaces and an exquisite micro suede headliner. Together these surfaces set the tone for an upscale feel that you normally find in much more expensive models. The Equus Signature was loaded with amenities like 9 airbags, lane departure warning system, smart cruise control with proximity key entry with push button start, power-tilt and slide glass sunroof, front and rear parking assistance system with rearview camera, 12-way power driver seat with lumbar/ 10 way passenger seat. The incredible driver’s seat had a massage system, was heated and cooled and sat in front of a heated heated wood rimmed leather wrapped steering wheel.

Read the full review.

Car Reviews, Hyundai, New Cars

2011 Hyundai Equus Signature Gallery

August 25, 2011 / Staff

Equus is the top of the line in a growing and stylish Hyundai brand. We were very impressed with the largess, design and luxurious appointments of the Equus. The moment you get behind the wheel it’s very clear that the Equus is a serious player in the luxury market. While we test the 2011 Hyndai Equus check out this gallery and watch out for our full review.

Check out the full article.

Car Reviews, Hyundai

2011 Hyundai Genesis 4.6 Sedan Review on Bullz-Eye

August 17, 2011 / Staff

Bullz-Eye.com reviews the 2011 Hyundai Genesis 4.6 Sedan!

Hyundai dramatically improved their 2011 lineup with a refined and more powerful Hyundai Genesis. After a week behind the wheel of this gem, we were officially fans. We recently drove the coupe model and were very impressed, so naturally we were interested to see how the sedan stacked up.

Exterior
Our test model was metallic titanium gray sporting 18-inch hyper silver alloy wheels and from the time you first lay eyes on this sedan you can’t help but admire the overall sleek design. The smooth and silky exterior is dressed to impress with HID xenon adaptive headlights, illuminated door sill plates and a front end that much more expensive autos can only envy. Dogleg rear pillars and the angular body design keep admirers wondering which luxury brand this vehicle belongs to. The chrome accents only increase the appeal of the 2011 Hyundai Genesis 4.6 and raises expectations when entering the cabin.

Check out the full review.

Car Reviews, Hyundai, New Cars