Author: Gerardo Orlando (Page 2 of 8)

Last night at Rockefeller Center in New York City I was able to attend the unveiling of the Nissan JUKE, a stylish new compact crossover that hits Nissan dealer showrooms in the United States in the fall of 2010 as a 2011 model. The bright red model showcased at the event certainly grabs your attention, and it’s apparent that this model is aimed at the youth market. The styling exudes a fun and carefree feeling while offering many of the practical characteristics of a crossover vehicle.

While this is a compact crossover, you still get one of the best crossover qualities with a roomy interior. Consumers are flocking to crossovers as the general design provides so much more interior room when compared to traditional models. While the back seat isn’t particularly roomy, the driver and the front passenger will have plenty of room to enjoy the ride. This is not your father’s cramped hatchback.

Given the target market, it’s no surprise that Nissan was aggressive with the styling, which was based on the Nissan Qazana Concept. The bold design inside and out draws on a number of active lifestyle influences including motorcycles and rally cars. The center console in particular evokes a gas tank from a motorcycle. The JUKE features a powerful front end treatment with the turn signals integrated into the front fenders. Other exterior details include body-colored outside mirrors and front door handles, “hidden” rear door handles and integrated roof spoiler. The result is a striking look that many customers will love, while others might not be as thrilled. The turn signals in particular set this vehicle apart.

“JUKE is about to carve out a unique space in the rapidly growing compact crossover/hatchback segment with its combination of striking design, agile handling and driving pleasure and user friendly technology,” said Brian Carolin, senior vice president, Sales and Marketing, NNA. “Add in the convenience, versatility and high seating positioning of a traditional compact SUV and you’ve got a vehicle unlike any other in its class.”

As for performance, the JUKE sports a standard 1.6-liter Direct Injection Gasoline (DIG) turbo engine and an advanced torque vectoring all-wheel drive (AWD) system with performance technology usually reserved for premium vehicles.

The Nissan JUKE will be on display at the New York International Auto Show at Jacob Javits Center April 2nd through 11th. I suspect this vehicle will generate a considerable amount of buzz and will be a hit with the target market.

Disclaimer: Nissan provided my airfare, hotel stay and drinks to come check out the new Juke. Special thanks to Nissan!