Volvo ad featuring Jean-Claude Van Damme goes viral

This new Volvo commercial featuring Jean-Claude Van Damme has become an online sensation. Watch it and you’ll figure out why. The commercial is intended to promote Volvo Dynamic Steering. I’m not sure how many people will get that message, but Van Damme will certainly benefit from this.

Love the Ron Burgundy – Dodge Durango commercials

This new Dodge Durango commercial starring Will Ferrell as Ron Burgundy is hilarious. You can see more of them at the Dodge YouTube page.

The inspiration for this particular “MPG” commercial has to have come from this old promo video where Ron Burgundy couldn’t pronounce ESPN, which has to be one of the funniest Burgundy clips ever.

Ferrell will be back soon as Ron Burgundy again in “Anchorman 2: The Legend Continues.”

Get ready for holiday commercials for luxury cars

The political ads are over, so now we can be bombarded with ads for luxury cars during the holiday season.

Car shoppers will see so-called “loyalty” and “conquest” discounts in this year’s holiday sales campaigns. These deals essentially reward consumers for shopping the competition, even if they intend to stay with the brand they already drive. For example, a customer who owns a Mercedes could get an additional $750 discount for agreeing to buy or lease another. If the same owner went to a BMW showroom, he or she would likely be offered a similar amount to switch teams.

About 20% of shoppers on Edmunds.com who looked at a Mercedes C-Class during the last week of October also looked at a BMW 3 Series, according to data from the site. Among those considering the 3-series, 10% looked at a C-Class, and 10% looked at the Audi A4.

Dealers say discounts specifically tied to retaining existing customers have an impact. “It gives us something else to discuss, to look at a customer and let them know they are special to us,” says Robert Camastro, owner of Mercedes of Danbury, Ct.

The loyalty and conquest discounts vary by model and brand. Some Audi dealers are advertising discounts of up to $2,500 if you are trading in a rival luxury brand.

Lincoln, a brand of Ford Motor Co., is offering no-money-down lease deals on its MKX sport utility. Cadillac’s deals vary, but the brand is offering no-money-down, $399-a-month leases on its just-launched ATS model, which is designed to compete with the 3 series and Mercedes C Class.

It’s interesting to see Lincoln get in on the action, as their ad looks very similar to ads for the other luxury brands, but they need to do something.

Seinfeld, the Soup Nazi and Leno in new Acura NSX Super Bowl commercial

This one has its funny moments, though some of the Jerry Seinfeld jokes fall flat. The Soup Nazi appearance was cool and Jay Leno is funny at the end. The Acura NSX looks incredible!

Dodge Challenger to Let Slip the Dogs of War in New “Freedom” TV Commercial

During his First Annual Address to Congress in 1770, President George Washington said, “To be prepared for war is one of the most effectual means of preserving peace.” For the past decade, the muscle car segment has been quietly battling to keep a sea of dull daily drivers at bay, and the tension has finally reached its fever pitch. We are standing on the cusp of a revolution, and we are nothing if not prepared. We’ve got the horsepower, the track time and the street cred – all that’s missing is the official throwing down of the gauntlet. As of today, we’ve got that, too.

In Chrysler’s newest ad, the General and his thundering Calvary descend upon the bland, boring and bromidic (or “British”). While Washington and his four-wheeled troops rally against the Redcoats, the U.S. soccer team will be battling it out with England at the 2010 FIFA World Cup, and you’ll be able to watch them both. The Dodge Challenger “Freedom” spot will air regionally during the match on Saturday, following its on-air debut at 11 p.m. EDT today during ESPN SportsCenter.

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