Cadillac joins the free scheduled maintenance wars by offering a 4-year/50,000-mile program called Cadillac Premium Care Maintenance. The one up on recently announced Lincoln’s program includes scheduled oil changes, tire rotation, engine and cabin air filters and a vehicle inspection. Cadillac stayed away from wear and tear coverage but the 4-year/50,000-mile deal will catch on with customers.
From AutoNews.com:
Cadillac said today it would offer free scheduled maintenance on its 2011 model year vehicles as part of its effort to improve customer service — and to match similar offers being made by other luxury brands.
The 4-year/50,000-mile program is called Cadillac Premium Care Maintenance and includes scheduled oil changes, tire rotation, engine and cabin air filters and a vehicle inspection.
Last week, Lincoln announced a similar free maintenance program for 2010 and 2011 models but only for vehicles purchased and leased through Sept. 7. Lincoln’s program is for 3 years/45,000 miles.
Read the full article here.
I daresay the following is the first time Cleanth Brooks and John Crowe Ransom have ever been name-checked in an auto review. These men were founding fathers of the New Criticism of literary study, which emphasized a close reading of the text, which is to say the literature itself. New Criticism excluded factors such as an author’s biographical details, historical circumstances and other so-called extratextual materials to arrive at an interpretation. At the time—say, the 1930s—this was a terribly good idea since criticism had reached a point where scholars were earnestly speculating about how Shakespeare’s bad breath might have influenced “Hamlet.” To New Critics, all that mattered was the text.
