The folks at Chrysler/Fiat have to be excited about the news that the Fiat 500 will go into production in Mexico this December! This little machine is an eye grabber and can’t come soon enough for the dealerships that will well it as a Fiat 500. The competition with the Ford Fiesta and Chevy Cruze should make for some good sport. I hear some of the salespeople at Chrysler dealerships are already comparing Marchionne to the legendary Lee Iacocca! Time will tell but hey, nothing like setting the bar high!
From AutoNews.com:
TOLUCA, Mexico (Reuters) — Chrysler CEO Sergio Marchionne said Chrysler will invest $550 million in Mexico to begin production of the compact Fiat 500 model car.
The investment will retool a production site developed by Chrysler, which emerged from bankruptcy in June under the management control of Fiat. The investment will allow the plant outside Mexico City to begin production by December, said Marchionne, who also heads Fiat.
Read full article here.
