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Could new Range Rover be the most luxurious SUV ever?

Once the Range Rover Design Q of England was finished with this already luxurious vehicle, it left with a drink chiller, cigar humidor, mini-spa center, elevated roof and a step through door. This Range Rover takes the good life to a whole new level.

From AutoGuide.com:

The whole term of VIP has really progressed over the last few decades. When it comes to automotive, there’s an entire VIP trend that outfits cars with a low-to-the-ground ride height and wildly aggressive wheels that poke beyond the fenders. This style, extremely popular in Japan, normally sees outfitted black vehicles with dark tint and even embroidered shades to conceal what’s inside.

But hey, if you’re out in the Middle East, VIP isn’t low to the ground or with privacy. VIP in the Middle East is taking a Range Rover and giving it wings, without the Red Bull. Design Q, a firm based in England, has done quite possibly the most outlandish luxury embellishment to a vehicle to date.

Read the full article here.

Fiesta time for Ford

It’s Fiesta time for Ford and they hope it turns into a real “Fiesta” of sales and profits for the company. The roll out is now officially underway and if this small car sells anything like it has around the world Ford will have one big party on it’s hands. This is a very tough segment with established and new entries to compete with (Chevy Cruze) but Ford might have a chance to break back into the hearts of small car buyers this time around.

So far everything I’ve read checks out with the Fiesta and the only drawback might be the price point here. Will Ford hold the line on pricing or put money in the glove box to move the metal? Either way this is a great car and should add to market share gains for The Blue Oval!

From Detroit News.com:

Dearborn –Ford Motor Co.’s conventional media blitz for its new Ford Fiesta subcompact will begin today, with the first spot due to air tonight during “American Idol.”

But the company’s advertising campaign has been in full swing for a year online and already has paid big dividends. Ford marketing executives say 60 percent of the car-buying public already knows about the new Ford.

“It’s more than five times more efficient than anything we’ve done before,” said Matt Vandyke, director of U.S. marketing communications for the Dearborn automaker. “It’s something you’ll see us doing with other vehicles going forward.”

Read the full article here.

SC90 concept shows Volvo has come a long way

Looks like the light bulb turned on for somebody at Volvo because this SC90 concept is hot! Volvo has come a long way but their cars are still pretty boring. Volvo should fast track this beauty and get it in showrooms ASAP.

From Motorcrave.com:

As a whole, Volvo vehicles have come a long way from their ultra-boxy, stackable roots. Do a quick comparison of Volvo’s current line vs. its line from 25 years ago, and you’ll see just how much style Volvo has injected.

Read the full article here.

2011 Porsche 911 GT2 RS unleashed

Looks like the the 2011 Porsche 911 GT2 RS with 620HP has somehow been let out of the bag and oh my this is more car than most can handle. Porsche went all out here and it makes you wonder how much more can you put into a machine like this! Could this be the fastest Porsche ever when reaching speeds of 205 mph and maybe even higher?

Our friends at Sub5Zero.com give you the photos , video and breakdown of this upcoming beast of a car.

Apparently, some people have been worried Porsche has lost its way, citing the Cayenne and Panamera as evidence of a softer, family-oriented Porsche that cares more about producing profit than producing the kinds of cars that made them an icon. If you were one of these people I would hope the brilliant Cayman S, Turbo or Boxster Spyder would have helped you sleep at night, but if not then this should; it’s the 2011 Porsche 911 GT2 RS.

Read the full article here.

Ford Fiesta Takes On The Lamborghini Gallardo

Ford Fiesta goes head to head with the Lamborghini Gallardo? This is a real ad and it’s actually pretty funny. I still can’t believe the Fiesta smoked the Gallardo in a quarter mile…(just kidding) But according to Ford the Fiesta did win on the track in another test!

From Motorcrave.com:

In one of the oddest, most mismatched head-to-heads since Mike Tyson’s “hard” road back, the Ford Fiesta recently went mano a mano with the Lamborghini Gallardo. I know exactly what you’re thinking: “Why??” Well, while testing the new Fiesta, Ford welcomed public input as to what tests it performs. And some wisenheimer threw out the idea of a test against the Lamborghini Gallardo. He may have meant it as a joke, but Ford took it seriously and went to work.

Read the full article here.

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