Jamey Codding of Bullz-Eye.com got the opportunity to attend the Final Four thanks to Infiniti! Read about his experience below.
When complete strangers start chucking mini foam basketballs at you on your way down an airport escalator, you know Final Four fever has settled in. Houston was buzzing already, and we were still more than 24 hours away from the tipoff of the Butler/VCU game. Fans were moving through the George Bush Intercontinental Airport with their team affiliations proudly displayed on jerseys, t-shirts, hats, luggage and, of course, directly on their bodies with temporary tattoos and skin paint. Houston was ready to party. And so were we.
After getting settled at the Magnolia Hotel in downtown Houston, we met with our trusty Infiniti rep for the weekend, Ray Daniels, and headed to Cabo for a quick bite to eat and a couple of cervezas. Great way to start a great weekend. A few hours later, we found ourselves at the Sambuca Jazz Cafe for some dinner — the lobster enchiladas come very highly recommended — and stuck around after the meal for a few more drinks and some great live music. If you ever are in Houston looking for a place to spend an evening out, Sambuca should be on your short list.
Of course, Saturday was game day, and after grabbing a quick burger, we hopped onto the shuttle bus and headed over to Reliant Stadium (home of the NFL’s Houston Texans) to check out Infiniti’s Tip-Off Tailgate event, with all sorts of games, activities and, of course, food and drinks. We milled around the tailgate section for an hour or so, our celebrity radar already on high alert since we could safely assume that some big names would be in attendance to take in college basketball’s biggest weekend. Sure enough, just before we made our way to the gate, we saw former NFL defensive lineman Warren Sapp hanging with a group of people in a tucked away corner of the event, but we wisely resisted the temptation to snap a quick picture. We’ve made a point of not irritating 300-pound former NFL players, and it’s worked well for us so far so why deviate now?
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For almost as long as auto manufacturers have sold to and through local dealers there have been significant differences of opinion – also known as shouting arguments — as to what makes a good dealer or dealer group ad, especially in television, the primary ad medium. And it escalates in intensity prior to the vital spring sales selling period.
