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Hyundai SuperCar

From InsideLine.com:

SANTA MONICA, California — There’s a rumor running around the auto industry’s hallways that Hyundai, the South Korean automaker that recently began kicking everyone’s butt, is working on a V8-powered supercar that would cost between $80,000 and $100,000 and take on some of the most storied performance machines on the road, including the Nissan GT-R and the Porsche 911.

It would be a coupe, according to the rumblings, and its owners would get the same perks as buyers of the Equus sedan, including an iPad owners manual and pick-up and delivery service when the car needs servicing.

But Hyundai CEO John Krafcik says there is no supercar in the works. “No, no,” was his response when we asked him about the rumor, which he called “scurrilous nonsense.”

Still the rumors persist. We hear front engine and midengine designs are being considered, but the only engine in the plans is the company’s new all-aluminum Tao 5.0-liter V8 that is now powering the Genesis R-Spec and will soon be under the hood of the larger and more expensive Equus sedan. It’s a bored-out version of the 4.6-liter V8 bolstered by direct injection and a higher compression ratio. In the Genesis R-Spec sedan the engine is rated at 429 horsepower and 376 pound-feet of torque.

If the supercar becomes real, the V8 will power the rear wheels only. Because of cost and weight, all-wheel drive probably isn’t being considered. But the real question is: What transmission would Hyundai use?

Read the full article.

New Infiniti Ad: “Challenger”

Check out this new ad “Challenger,” which reinforces Infiniti as the opposite of the status quo. The series of ads, the first of which includes a 60-second “brand anthem,” emphasizes Infiniti’s distinctive designs, more powerful engines and industry-changing technologies.

Let us know what you think of the ad below!

Can I hear an “Amen!”

From the Detroit Bureau:

It seemed like the best of times; following its takeover by the German Daimler AG, Chrysler counted nearly 71,000 hourly workers on its U.S. payroll. But by the time the partnership collapsed and the maker was rapidly plunging into bankruptcy, in 2009, the blue collar workforce had slipped to just 21,000.

The situation wasn’t all that different across town. As the industry sank into its worst recession since the Great Depression of the 1930s, and many analysts began to doubt whether Detroit’s Big Three makers would survive, the makers raced to close plants, abandon unpopular brands and slash employment. Once employing close to a million hourly and salaried workers worldwide, General Motors emerged from its own run through Chapter 11 with a workforce barely a tenth that size.

But two years later, there’s a very different situation. Chrysler, for one, has boosted its blue collar headcount by more than 2,000 since hitting bottom in ’09, and several company sources tell TheDetroitBureau.com that the maker is likely to keep rebuilding its factory rolls, especially if sales and share keep rebounding. GM and Ford are also hiring.

Read the full article.

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