Audi has just unveiled the complete version of its 2010 SuperBowl ad featuring the A3 TDI. The gist of the commercial is that the Green Police are out arresting regular folks doing regular things that are bad for the environment, like throwing out compost, using plastic bags for groceries or using incandescent light bulbs.
At a traffic stop to look for environmental offenders, the Green Police see an A3 TDI and let the driver go, while everyone else is stuck in traffic.
Read the full article here and for video of the commercial, see below.
I was pretty excited when Mustang invited me to experience the last installment of the Mustang Unleashed campaign in Las Vegas for Dashboard News and Bullz-Eye.com. We stayed at Planet Hollywood on the Las Vegas Strip and were witnesses for an incredible illusion.
The 10th experience of the Mustang Unleashed campaign featured famous Las Vegas magician Steve Wyrick, who regularly performs at Planet Hollywood. We met Steve the night of the event and he peaked our interest right away with some incredible illusions as we enjoyed our drinks around the dinner table.
We also met world champion drifter Vaughn Gittin Jr., who kicked off Ford Mustang’s ‘10 Unleashed campaign by taking the American muscle car to the streets of Japan to drift the streets where drifting was born. Vaughn is a Mustang fanatic and he was pretty pumped about his role in Steve’s plans. As a Mustang fanatic you can always find a way to upgrade your Mustang with different parts online.
Ford and Wyrick shut down the Las Vegas strip to perform what was one of Wyrick’s biggest illusions yet. In front of Planet Hollywood in the middle of the night, Wyrick shackled himself in the middle of the Las Vegas strip and asked Vaughn to come racing down the street in the 2010 Mustang and slam into him. Check out the video below and you can see what happened next. Vaughn’s driving alone was a site the see, but that just set the stage for Wyrick’s big surprise. I have to admit it was just as spectacular seeing it live. The crowd that waited late into the night to see it wasn’t disappointed.
This was the last of 10 dream Mustang experiences Ford brought to life this year with the Mustang ‘10 Unleashed campaign. Famous drifter Vaughn Gittin Jr. slid sideways around Japan, consumer Roger Keeney drove blindly, 18-year-old consumer Derek Murrell drag raced his high school shop teacher, Queen Latifah hit the track with NASCAR racing phenom Colin Braun and Los Angeles resident Daniel Verlarde got inked and customized his own 2010 Ford Mustang. Videos were created for each event and you can see them here.
The comeback by Dearborn’s Ford Motor Co. keeps pace with this shot in the arm from it’s 2010 Fusion sedan.
In 1964, Motor Trend’s Car of the Year award went to the entire Ford lineup, recognizing its combination of design, engineering excellence, and performance. In 1970, we gave the nod to the Ford Torino, which could be ordered in a wide variety of configurations. Forty years ago, buyers could choose from economical, six-cylinder-powered sedans to the dragstrip-ready 429 Super Cobra Jet fastback. These legendary winners had one thing in common: bandwidth. In the 1960s and ’70s, this term wasn’t yet part of popular lexicon. Today, the 2010 Ford Fusion’s impressive bandwidth as a model range was one of the many factors that helped it earn the 2010 Motor Trend Car of the Year award.
Will the Blue Oval repeat next year with the all new for North America 2011 Fiesta?
One of America’s favorite muscle cars has a new exterior design, a new world-class interior featuring well-crafted materials and updated technology including SYNC and cutting-edge navigation.
As a proud Lincoln owner, I know that they’ve been making great cars for years. The LS was a great vehicle, and the new MKZ is a great sedan as well. The MKS, the new flagship vehicle, is a beast that would satisfy most Lexus buyers with its styling and performance. Now they’ve added the new MKT crossover (pictured above) to the mix.
Generation X, often referred to as the “slacker generation,” has shed that stereotype and now is a coveted consumer group at the top of its earning potential, Ford Motor Co. officials say.
With pockets flush with cash, consumers born between 1965 and 1976 are the target of Ford’s Lincoln brand, which is trying to reinvent itself after years of giving ground in the profitable luxury segment.
“We have an aging owner body, and we have the ability to move it in the right direction and get younger,” Matt VanDyke-marketing communications director, tells Ward’s at a recent media event here.
“To think we could flip over and get young 20-somethings into a luxury product at this point and consider Lincoln is something that I think is too much of a stretch,” he says.
Lincoln brass spent considerable time determining the unique makeup of Gen Xers, which VanDyke defines as being in their mid-30s to mid-40s. Unlike traditional luxury buyers, these consumers don’t want to appear “ostentatious.” Rather, they are “folks that are time-starved and look at luxury as something that makes their life simple and easier.”
How are they approaching this? One is an emphasis on technology. The design of the cars evokes a high-tech feeling that bears little resemblance to older Lincolns, yet it’s not as edgy as the recent Cadillac designs so boomer buyers should feel comfortable as well. The other part of the strategy involves music. The campaign’s TV spots feature music that the Gen X group finds nostalgic. The ad for the Lincoln MKS features a remake of David Bowie’s “Space Oddity,” while the ad for the Lincoln MKT uses a version of the 1980s classic “Under the Milky Way,” by Australian alternative rock band The Church. Check out a clip of the video below.
The strategy makes sense. I remember the Cadillac ad several years ago featuring the Led Zeppelin song. Music can help to reposition a brand, so Lincoln seems to be on the right track.
