Category: News (Page 46 of 87)

Toby Keith keeps key role in Ford marketing charge

When you hear Toby Keith sing the lyrics “I ain’t as good as I once was” it has absolutely nothing to do with the 2011 Ford Super Duty. Rather, the truck is “better than ever” and it makes being a spokesperson for the best selling trucks in America that much easier for Mr. Keith.

From the Detroit News:

The country star told The Detroit News that he drove his own Ford pickup to his first meeting with the automaker eight years ago.

“I’ve never driven anything but Ford trucks,” he said. “My dad worked the oil fields. When he became a regional manager, he had to buy 100 new trucks every year to keep the oil field guys running, and he always had his fleet buyer buy Fords because they were so durable.”

Keith said his grandfather also swore by Fords.

And Ford Motor Co. swears by Toby Keith, which is why it is trotting him out again for the launch of the 2011 Ford F-Series Super Duty pickup, arriving in showrooms now.

Read the full article here.

Dodge Viper to get a Final Edition

Everything must come to an end and the end is now here for the Dodge Viper as we know it. Chrysler will run 50 of the 2010 Viper SRT10 Final Editions. It was a great run and the Viper will always be remembered as one Bad SOB. (P.S. Bring the Viper back in 2012!)

From the Detroit News:

Chrysler Group LLC is preparing to start production of yet another limited run. This time it is the 2010 Viper SRT10 Final Edition; 50 will be made, each with numbered dash plaques.

The Final Editions will be built in three body types: 20 coupes, 18 roadsters and 12 ACR (American Club Racer) models, all marked by a black center stripe traced in red and unique side sill badges and floor mats. Red accents continue inside, in the stitching, on gauges and the center stack.

Read the full article here.

Revived Camaro surges past rival Mustang

This is fun to watch but where is the damn convertible Camaro? It will interesting to see what the new engines in the Stang’ will do for sales. I must say that the Mustang design has held up well over time as that will be the true test for the new Camaro!

From MSN.com:

One of the toughest — and longest-running — battles in the auto industry has taken an unusual twist in recent months. But the shoot-out at the pony car corral is anything but over.

Once given up for dead, Chevrolet’s reborn Camaro has, since mid-2009, become the top-seller in the so-called pony car segment, toppling arch rival Ford Mustang from its throne for the first time in nearly a quarter century. But the fight is far from over. While horsepower is certainly key to Mustang’s planned comeback, mileage rather than muscle may ultimately determine the winner in this battle.

Read the full article here.

Renault-Nissan, Daimler alliance may see ‘billions’ in savings

This thing could actually work and it’s the kind of alliance Mr. Ghosn has been searching for in the past few years. Listen, Nissan has some of the hottest cars on the market with more on the way. Bring back the 280zx and it’s on baby!

From AutoNews.com:

TOKYO (Bloomberg News) — Renault SA, Nissan Motor Co. and Daimler AG expect to save “billions of euros” by sharing development costs as part of an equity-swap alliance, two people with direct knowledge of the talks said.

The automakers aim to sign an agreement that will include cross-shareholdings from 3 percent to 4 percent as early as Wednesday in Brussels, said the people, who declined to be identified as the discussions are private. They plan to share development costs for platforms and technologies including powertrains, the people said.

Read the full article here.

Road Test: 2010 Porsche 911 GT3

Car and Driver takes the 2010 Porsche 911 GT3 for a road test and guess what? They went really , really fast! It’s hard to compare these super fast machines to other vehicles because they are so fast and so expensive that you are paying for the experience. Just be careful….

The note on the windshield was damp with dew. It read: “Pure temptation!!”—Your anonymous neighbor

Such notes appear from time to time on my Porsche test cars. Everyone puts their own spin on the American dream. For Can, my not-so-anonymous Vietnamese neighbor, a red 911 has a starring role. Can was 16 when he first saw a red Porsche, from behind the concertina wire of a refugee-relocation camp in Fort Indiantown Gap, Pennsylvania.

“My brother pointed it out. He said, ‘James Dean died in one of those.’ ”

Read the full article here.

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