Category: News (Page 35 of 87)

Win a brand new 2011 Scion tC

Are you a fan of the hip Scion tC? Well get ready and get moving so you can enter a contest that can net you a brand new 2011 Scion tC! That’s right just Unlock the tC Road Trip, an eight week, interactive and real-world competition that allows players a chance to win the all-new 2011 Scion tC.

The game begins on June 1 at www.UnlockthetC.com with daily instant prizes leading to the real-world event where four finalists will be flown to Los Angeles and compete against one another for the chance to win a tC. Pre-register here.

Watch the game trailer on Facebook here.

Here you’ll get plenty of chances to show off your skills in simulated driving from New York to Miami, with a final destination in Los Angeles. Have fun and good luck!

To read the entire posting for the contest, click here!

Chrysler gears up for 2011 Jeep Grand Cherokee with second shift added to an existing plant

Chrysler is gearing up for the new 2011 Jeep Grand Cherokee by hiring 1100 new employees at the Jefferson North Plant in Detroit, Michigan. This is a really big deal for Chrysler and bringing in new hires will make this vehicle launch even more complicated as these are not experienced auto workers so Chrysler better be focusing on Quality like a laser beam.

From the Detroit Free Press:

Chrysler CEO Sergio Marchionne today said the company would hire 1,100 workers for a second shift at Jefferson North Assembly Plant in Detroit over the summer.

The factory builds the Jeep Grand Cherokee, and Marchionne’s remarks were made at a celebration to launch production of the all-new 2011 Jeep Grand Cherokee — Chrysler’s first all-new vehicle since it emerged from bankruptcy nearly a year ago.

Marchionne said “nearly all” the new jobs for the second shift, which will start July 19, will be new hires and not existing UAW workers on layoff.

Read the full article here.

GM focusing on efficiency

Gas mileage is all the rage now, even in your favorite pick up trucks. Very good to see and we welcome the focus on efficiency! GM is testing new grilles on the big boy trucks and according to the design engineer the new grille works like a flap, with movable louvers, integrated with the grille assembly. Hey, they actually don’t look bad either.

From AutoGuide.com:

With fuel economy still one of the primary buzz words in the auto industry these days, manufacturers are looking to do what they can to boost the mileage of their vehicles. When it comes to light trucks, any savings in gas mileage helps, especially in view of impending CAFE regulations. One method General Motors is seriously looking at, concerns louvered radiator grilles.

Read the full article here.

Fiesta time for Ford

It’s Fiesta time for Ford and they hope it turns into a real “Fiesta” of sales and profits for the company. The roll out is now officially underway and if this small car sells anything like it has around the world Ford will have one big party on it’s hands. This is a very tough segment with established and new entries to compete with (Chevy Cruze) but Ford might have a chance to break back into the hearts of small car buyers this time around.

So far everything I’ve read checks out with the Fiesta and the only drawback might be the price point here. Will Ford hold the line on pricing or put money in the glove box to move the metal? Either way this is a great car and should add to market share gains for The Blue Oval!

From Detroit News.com:

Dearborn –Ford Motor Co.’s conventional media blitz for its new Ford Fiesta subcompact will begin today, with the first spot due to air tonight during “American Idol.”

But the company’s advertising campaign has been in full swing for a year online and already has paid big dividends. Ford marketing executives say 60 percent of the car-buying public already knows about the new Ford.

“It’s more than five times more efficient than anything we’ve done before,” said Matt Vandyke, director of U.S. marketing communications for the Dearborn automaker. “It’s something you’ll see us doing with other vehicles going forward.”

Read the full article here.

SC90 concept shows Volvo has come a long way

Looks like the light bulb turned on for somebody at Volvo because this SC90 concept is hot! Volvo has come a long way but their cars are still pretty boring. Volvo should fast track this beauty and get it in showrooms ASAP.

From Motorcrave.com:

As a whole, Volvo vehicles have come a long way from their ultra-boxy, stackable roots. Do a quick comparison of Volvo’s current line vs. its line from 25 years ago, and you’ll see just how much style Volvo has injected.

Read the full article here.

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