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Jonathan Browning, President and CEO of Volkswagen Group America greeted media and guests from around the world alongside celebrity music artist and DJ Pete Wentz to unveil the third generation, 21st Century Beetle yesterday. The morning kicked off with a personalized spin session from Wentz featuring songs from longtime friend and business partner Travis McCoy, and of course hip hop selections. Cheering Volkswagen fans sipped mimosas and noshed on mini bagels, breakfast sandwiches, and other morning favorites.
The sleek new 2012 Volkswagen Beetle, only the third generation of this beloved iconic car, showcases the company’s style, performance, and the latest advances in German engineering. The 21st Century Beetle debuted on three continents this morning starting in Shanghai, China followed by events in Berlin and Lower Manhattan.
“I’m stoked to be here celebrating the unveiling of the 21st century Beetle,” Wentz remarked, before heading over to the chic red model for a second mini-session. “I love that the new Beetle is so sleek—it’s totally a guy’s car and I could see myself driving this updated version of the classic.” When asked if he had any cherished Volkswagen memories, as so many Americans do, Wentz smirked and divulged, “My favorite Volkswagen memory is getting to second base in the back seat!”
The event featured an introduction from Jonathan Browning and remarks from Luca de Meo, head of Global Marketing, and Klaus Bischoff, Head of Design for the brand. For more information on the 21st Century Beetle, visit vw.com or media.vw.com.
Photo credited to: Johnny Nunez
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