Category: Ford (Page 7 of 18)

Lincoln gets new ad agency but it really needs exciting products!

December 19, 2011 /

It’s good to see Ford is trying just about everything to rebuild Lincoln which included hiring a new ad agency for the brand. That’s all well and good but unless they deliver the sheet metal no agency out there is going to bring sales back to Lincoln. One of the problems is that Ford has went semi upscale with the Taurus Limited, Edge and Flex Limited so paying 10k or more for a Lincoln off the same chassis is a tough sell. I certainly don’t have the answers but time is ticking for Lincoln to finally get back on track!

From the Detroit Free Press:

Ford’s attempt to reinvent its Lincoln luxury brand will be sculpted by a new boutique ad agency that will relocate to more chichi digs in New York.

The new agency, which Ford and its chief advertising partner WPP have not yet named, will include an unspecified number of employees from WPP’s Team Detroit office and new hires in New York. The new team will start with about 45 employees, WPP said in a statement.

“New York is the center of the luxury market,” said Jim Farley, Ford group vice president for global marketing. “Assembling a talented, Lincoln-only creative agency team to build this brand is an important next step in our plan.”

Cameron McNaughton, an advertising veteran who has worked with other luxury automakers, will be president of the agency and report to Satish Korde, CEO, Team Detroit.

“Our goal is simple: To help our partners at Lincoln create a new future for their brand as it reinvents itself,” McNaughton said.

Read the entire article.

Ford, Lincoln

Ford takes a chance by replacing the Econoline with Euro Van!

December 12, 2011 /

After decades of dominating the commercial van market Ford is taking a huge risk by killing the best selling Econoline Van and replacing the workhorse with the Euro Transit Vans! Obviously the E-Series neded a redesign but will Ford leave some commercial consumers wanting more than what the Transit will deliver? If that indeed happens there will be openings for competitor to snatch some new sales from former Econoline buyers.

From StraightLine.com:

I think we all have an Econoline story. I know at least one person in this office learned to powerslide in a modern one. Another would consider selling his child for a first-generation, flat-nose pickup version. And I don’t know how many families I knew growing up in New England that needed every one of those seats to haul the kids to school.

But, all things must end and the body-on-frame, big-engined Econoline (now E-Series) is set to be replaced by 2013 by the full-size Ford Transit.

The New Transit will be built in the same Kansas City Assembly plant where the F-150 is built, but Ford is injecting some $1.1 billion into it for the new production. “The new Transit will be the smartest, most fuel-efficient way to move cargo or people,” said Tim Stoehr, Commercial Truck Marketing Manager for Ford.

Read the full article.

Ford

2013 Ford Mustang GT500 Debuts

November 28, 2011 /

In 2002 Ferrari debuted their greatest supercar, the Enzo, with 651hp from a precision-tuned V-12. Now, only 9 years later, you can buy a Ford Mustang with the same amount of power, and nearly the same top speed. This Mustang is the 2013 GT500.

For 2013, Ford has updated the Mustang GT500 to go head to head with its crosstown rival the Camaro ZL1. But instead of trying to play fair with the 540hp uber Camaro, Ford engineers decided to go for broke and offer the new GT500 with a monstrous 650hp. Oh, and it also goes 202mph. 202mph!

To handle the colossal amount of thrust from its 5.4 liter supercharged lump, some extra modifications have been made as well: a carbon fiber drive shaft has been added, a sturdier transmission has been put in, and there is now an electronic launch control feature to help you wallop the ‘Stang off the line at with face melting precision. I cannot wait to see how effective these are in containing the ridiculous amount of power, though.

The price will probably a bit higher than the current GT500’s price of $49,000, but that is a far cry from the Enzo’s $1 million dollar asking price, and cheaper than even its competitor the ZL1. In fact, if you want to rationalize it further, its the cheapest way to get to 200mph. That’s a Black Friday caliber deal if I ever saw one. Of course not everyone can afford this new beast, and many of you will settle for a used Ford Mustang for sale, but for those of you with the budget, these are exciting times!

Ford

2013 Ford Escape

November 16, 2011 /

Ford finally takes the wraps off the all new 2013 Ford Escape. Check out the gallery and specs for the new Escape.

From the Detroit Free Press:

The new Escape compact crossover is Ford’s latest vehicle to shed a boxy façade for more finessed contours, a change that executives say improves fuel economy.

When Ford first launched the Escape a decade ago, designers sought to make it look rugged, like an SUV, rather than streamlined like Honda’s CR-V or Toyota’s RAV4. But shoppers are now looking for sleeker design, said Mark Fields, Ford’s president of the Americas.

“We’re injecting a style aspect to it, which consumers are saying, ‘We want, (but) don’t pull back one iota in the utility capability,’ ” Fields said.

Ford unveils the Escape today at the Los Angeles auto show, ahead of its sales launch next year. Ford is counting on the Escape’s huge customer base to make the new version as successful as its predecessor, even though Ford showrooms will soon be crowded with five car-based family vehicles.

Read the full article.

Ford, New Cars, SUV

Ford Focus Electric on its way to showrooms!

November 3, 2011 /

The next electric car in the ring is the Focus Electric with a starting price of $39,995 which is competitive to what’s available at this time. Word is that a full charge will deliver somewhere between 70 and 100 miles. Not too bad right out of the gate and hopefully we’ll be a ble to get behind the wheel of this new Ford offering in the very near future so we can report our findings!

From AutoNews.com:

DETROIT — Ford Motor Co. has priced its gasoline-free Focus Electric at $39,995, including freight — a price identical to the Chevrolet Volt and $3,945 more than the Nissan Leaf.

The vehicle has a one-speed transmission and comes standard with a 92-kilowatt electric motor with lithium ion battery, MyFord Touch and 17-inch aluminum wheels.

Like buyers of the Volt and Leaf, purchasers are eligible for a federal income tax credit of as much as $7,500.

The Focus Electric will be available in small numbers before year end in California and the New York City area, and is the first of five planned electrified vehicles from Ford.

Read the full article.

Ford, New Cars

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