Category: Ford (Page 10 of 18)

How Far the Mighty Have Fallen

In a recent Consumer Reports test, the new Honda Civic scored too low for them to recommend. The Honda Civic has long been a CR darling for an infuriatingly long time, until now. They report:

So what happened? The new Civic feels insubstantial with a cheap interior. You don’t get much feature content for the $19,405 that our Civic LX automatic costs, either. That’s a problem given the high bar set in this class by the new-to-market Chevrolet Cruze, the redesigned-for-2012 Ford Focus, and the redesigned-for-2011 Hyundai Elantra.

But a savvy buyer could sit in a showroom and realize those Civic shortcomings. The problems that really hurt the Civic’s score run deeper and they showed up at our test track. Stopping distances are long. The steering is lightly weighted and comes up short on feedback. Body lean appears early in the corners. The ride is marred by frequent short pitches. And road noise still remains an annoying companion.

So, why now? Well, the Civic is fresh off a lukewarm redesign that saw a few bits like the interior and exterior tweaked, while the engine and suspension were either unchanged or softened. These changes were somehow deemed sufficient against an incredibly strong field of competitors. It is almost as if Honda was a procrastinating college freshmen during finals time. They waited until the last night, got drunk, and then tried to turn in what they did last time.

The worst part of this news is the timing. The Civic’s mediocrity comes during the strongest small car market to date. The Chevy Cruze, Ford Focus, Hyundai Elantra, are ALL better then the dowdy Civic and the geriatric Corolla. At least the Civic is still ahead of the dreadful new VW Jetta.

It is with mixed feelings that this news is viewed. It is saddening to see what was once such a fine product be tarnished by ignorant product planners. Such talent wasted. It is especially to hard to realize that what made Honda great – clean styling, great driving dynamics, in a cheap and efficient package- is gone. It is like watching your favorite sports star phone it in on the court, night after night, or like the career of LeBron James.

On the other hand, this news brings much glee. Now, it is out in the open about the Civic and Honda’s mediocrity. For far too long, they have ridden reputation and marketing to hold onto their spot in the marketplace, instead of having a superior product. The domestic and Korean competition has been leagues better, yet the ignorant car buying public refused to see the evidence. Now, there is nowhere to turn. The most objective source available has called your “tried and true choice” a turd. People will ignore the new version and instead shop for used Honda Civics or another brand.

So yes, a bit of schadenfreude is in order. It is enjoyable to see a car that was undeserving of its praise be knocked down a few pegs. It is also enjoyable to see companies like Ford, Chevy, and Hyundai receive the recognition they deserve for doing the math and making great cars. Here’s also hoping that this news spurs Honda to start making great cars again, instead of using marketing muscle to spin their way to undeserved praise.

Source: Consumer Reports

Scion IQ Priced

Scion, the “Youth Brand” of Toyota, has priced their newest car for the American market, the iQ. The Scion IQ is set to hit our shores with a price tag of $15,995. The iQ is Scion’s version of the Toyota iQ sold in foreign markets.

Personally, like the Smart car, I don’t really see the point of this car at all. People buy city cars for style and/or frugality. The iQ posses none of these traits.

First, the iQ looks like the design they threw away while making the Toyota Yaris, which is no looker itself. Short, squat, and wide, the iQ is the exact opposite of how to make a pretty car. In addition, it is a Scion. This may be a plus if you consume bucketfuls of energy drinks per day, and wear flat-brimmed baseball caps, but if you are an actual adult, the Scion badge is a detriment. The iQ’s Quasimodo looks especially come to light when sat alongside the Mini Cooper and Fiat 500, its European competition, who have won a case full of international design awards.

Secondly, it is not frugal in the slightest. At $15,995 it is nearly the most expensive in its segment outside the better equipped and better looking Ford Fiesta hatch (the Fiesta sedan is cheaper than the iQ). The Mazda2, Hyundai Accent, and Fiat 500 all undercut it in price and all offer either looks (Fiat), value (Hyundai with its 10 year warranty), or driving performance (Mazda). Not to mention all these cars are larger and will not be mistaken for windup toys when pulling up to someone’s house for a first date. The most glaring flaw is that across the sales floor, Toyota offers the Yaris for around 13K, which is also larger and at least boring to look at instead of outright atrocious.

Finally, you may think that it gets fantastic gas mileage because of its small size and light weight (around 2100 pounds). Wrong again. The iQ gets only 37mpg highway. All of the mentioned competition, except the Yaris, gets more miles out of a drop of gas. Plus, The Yaris only gives up one mpg on the highway to the iQ while also being larger.

At the end of the day, there is no point to the iQ. It is a three year old, warmed over Toyota with a Scion badge that is not cheap, not frugal, and not pretty. The urban commuters the iQ wants to attract are too focused on fashion and badge snobbery to even make a passing glance at a Scion. Fuel misers will go right for more efficient offerings, and people shopping on price won’t buy it either. In fact, Scion’s targeted youth clientele may not buy it either since nothing about a rebadged Toyota that looks like a melted ice cream scoop screams youthful exuberance. The iQ is just another sign that the Scion brand is floundering for life. The car enthusiast’s only hope for the Scion brand is the upcoming FT-86.

Ford’s Mulally lays down the law with big forecasts!

From AutoNews.com:

DETROIT (Bloomberg) — Ford Motor Co. said growth in Asia and increasing demand for small cars will boost global sales 50 percent to 8 million vehicles annually by 2015 as the automaker switches gears from restructuring to expansion.

“Growth is a new skill to learn for us,” Chief Financial Officer Lewis Booth said today in an interview in New York. “We’ve been good at restructuring businesses over the last decade. Growth takes practice.”

CEO Alan Mulally told investors today that the automaker expects that by 2020, 55 percent of vehicle sales will be small cars and a third of sales will be in Asia, Booth said.

“Fifty percent is a large number,” Mulally said of the growth target on Bloomberg Television today. “But it’s off a tremendous foundation we have laid to support that.”

Ford executives, on a tour of Wall Street today, also said:

• Total Automotive debt will be reduced to about $10 billion by 2015, down from $16.6 billion at March 31, 2011 and from $33.6 billion at the end of 2009.

Read the full article.

It’s time for your annual check up. In your car!

From AutoNews.com:

DETROIT (Bloomberg) — The black Ford Explorer had a warning for the test driver at the lab in Dearborn, Mich.: “It is important for you to recheck your blood glucose now.”

The driver’s blood-sugar reading was 81 milligrams per deciliter at 6:32 a.m., the robotic female voice said in the prototype demonstration.

When he replied that it has fallen to 71, close to where he can have lightheadedness or blurry vision, the car instructed him to take some glucose tablets and check again after 30 minutes.

Then it signs off: “Have a nice drive.”

For Ford Motor Co., medical monitoring is the next key to a burst of car sales. About 10,000 baby boomers turn 65 every day and 26 million Americans have diabetes.

Read the full article.

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