Category: Fiat (Page 4 of 4)

Sales up for Chrysler

Chrysler sales take off in June with Dodge leading the charge clocking a 67% increase with the Charger, Avenger and Challenger leading the way. The industry average was well below Chrysler’s jump in sales as things might be changing for this company. Looking back a year ago and then to today with a market that has still not rebounded strongly you have to give the folks at Chrysler/Fiat credit for fighting back. There are new products on the way and if the auto market in the U.S. can find it’s way in the months ahead Sergio Marchionne will have a lot of new friends in the Midwest!

From the Detroit Free Press:

Chrysler said today that U.S. sales jumped 35% compared with the same month a year ago, a gain led by its Jeep and Dodge brands.

Jeep sales rose 25%, on an 86% jump Jeep Wrangler sales. Dodge, newly minted as a car brand, saw its sales increase 67% on a spike in sales of the Charger, Avenger and Challenger.

Overall, sales of Chrysler’s passenger cars, an area where industry observers say Chrysler must improve, nearly doubled.

Chrysler’s minivans also performed well. Sales of the Chrysler Town & Country rose 34% and sales of the Dodge Caravan jumped nearly 50%.

Read the full article here.

Fiat-based models to key Chrysler’s comeback?

I get the feeling that we won’t recognize the Chrysler brand cars in a few years. That’s a good thing, my friends, and maybe, just maybe, these Fiat-based models will be the engine that brings this company back in the black! With that being said, don’t go too far with the 300, as that is the Chrysler car that actually spurs opinions and emotion. I hear the possible 200C is gorgeous.

With that being said, Sergio has hinted that these new Chrysler rides could hit the ground in Q4 2011.

From AutoGuide.com:

Chrysler Group could bring several Fiat-based compact vehicles to the United States sooner than expected, CEO Sergio Marchionne said on a conference call today.

The vehicles could be on the market as early as the fourth quarter of 2011, based on design work that already has been completed, Marchionne said.

“We’ve run extensive clinics on the first vehicles. We’re 98 percent there on styling,” he said. “My expectation today is we’ll be able to get this car into the market Q4 2011. We continue to work pretty aggressively on timing.”

Read the full article here.

Lancia spotted in Motown

The stylish Lancia Delta has been spotted in Michigan. Fiat/Chrysler should be inclined to bring a sporty vehicle like the Delta to market in the U.S.

From Edmunds Inside Line:

Remember the mysterious brown Lancia Delta hatchback with Chrysler badging that was on display at the Detroit Auto Show? Well, Chrysler-Fiat may indeed have some specific plans in mind for it as a white and black prototype was spotted making test runs in Auburn Hills, around Chrysler’s Technical Center (CTC) this week.

The appearance of a Lancia on Fiat’s newly-acquired U.S. turf isn’t necessarily unexpected, but our spy photographers report that Delta pictured here was undergoing some true road-testing, zipping back and forth through security checkpoints, and duplicating familiar test routes on the public roads around the CTC.

Read the full article here.

Fiat designs should surprise

If quality and price are equal, what will be the deciding factor in an auto purchase? Fiat/Chrysler hopes you said “design” because look for their new cars to have plenty of “flair”. This is a smart move and it takes advantage of Fiats tools in their toolbox with top designers in house from all of those stylish brands at their disposal. If Fiat pulls this off look for marketing and design to lead them through this lull of new product and excitement.

From the Detroit Free Press:

TURIN, Italy — The world is still waiting to see what kind of auto design emerges from the alliance of Italy’s Fiat and U.S. Chrysler. One thing is clear: There’s a lot of Italian flair to draw on, in the person of Fiat’s design chief Lorenzo Ramaciotti.

Ramaciotti helped design everything from the high-end Ferrari Enzo to the economical Peugeot 407 during his career at independent styling house Pininfarina. Expect some surprises ahead.

“Italian design can’t be repetitive. It must be a design that is a little surprising, with something innovative from one model to the next,” said Ramaciotti during an interview in his modest office at Fiat’s Centro Stile, decorated with logos of the six Fiat brands whose style he commands.

Read the full article here.

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