Category: Chrysler (Page 4 of 13)

At Chrysler – Sergio can say ” I did it my way”

Behind the scenes look at how Chrysler broke away from government control.

From AutoNews.com:

NEW YORK – On the morning of May 24, an upbeat Sergio Marchionne was combing his music library to compile a playlist for an employee event that afternoon at Chrysler Group LLC’s headquarters.

As the chief executive settled on Bruce Springsteen’s version of “Eyes on the Prize,” he received a phone call with long-awaited news: Chrysler finally repaid $7.6 billion of bailout loans from the U.S. and Canadian governments.

That day marked a new chapter in the comeback of the smallest of Detroit’s three automakers, the one the Obama administration wasn’t sure was worth saving back in 2009.

It was the Italian businessman’s deep involvement in Chrysler, and Fiat SpA’s willingness to put in $1.27 billion, that helped the company pull off one of the largest debt deals since the financial crisis — winning the backing of some of the same banks that were wiped out in its bankruptcy.

Investors who looked at the deal were initially skeptical about the large size of the financing as Chrysler still had to address concerns over its vehicle lineup and financial outlook, people involved in the process said. There were also questions over whether the company had really transformed itself.

Read the full article.

New Dr. Dre Chrysler Commercial “Good Things”

Here is Chrysler’s latest commercial “Good Things,” which features Dr. Dre and The Beats by Dr. Dre audio system.

The Beats experience was designed to replicate the audio experience the artist has inside the recording studio and is available with the all-new 2012 Chrysler 300S. Now you can hear music the way Dr. Dre himself does! Check out Dr. Dre as he takes his sound out on the streets of downtown Los Angeles:

Gilles to head new SRT Chrysler division

From the Detroit News:

Chrysler Group LLC announced today that it is creating a new brand — the Street and Racing Technology — or SRT brand — as it conducts a management reshuffle.

Chrysler also announced management changes, including a new Dodge Brand CEO.

Ralph Gilles, who has been president and CEO of Dodge, has been named head of the new cross-brand performance unit — SRT — and Chrysler’ Motorsports activities. Gilles continues with design responsibility for all exterior and interior design activities for all Dodge, Ram, Chrysler and Jeep vehicles.

Chrysler said the moves were aimed at the company’s business plan.

“Values and missions are sculpted on the rock. Organizational structures are designed to reflect the Company’s business needs in support of its strategic business plan. Today’s announcement is consistent with this line,” said Chrysler spokesman Gualberto Ranieri.

Last week, Fiat SpA reached a deal with the U.S. Treasury to acquire the government’s 6 percent stake in the company, which will give the Italian automaker a 52 percent majority stake in the Auburn Hills company.

Under the new structure, Chrysler and Fiat CEO Sergio Marchionne will have 24 direct reports at Chrysler, down from 25.

Read the full article.

Chrysler makes a statement with May sales figures

Chrysler is rockin’ the sales charts with an increase of 10% in May, totally bucking the trend. Jeep sales are on fire and cars like the new 2011 Chrysler 200 are selling well.

AUBURN HILLS, Mich., June 1, 2011 /PRNewswire via COMTEX/ — Retail sales up 27 percent in May compared with same month a year ago

May marks the 14th-consecutive month of year-over-year sales gains

New 2011 Chrysler 200 sales up 154 percent compared with sales of its predecessor a year ago; retail sales of the Chrysler 200 increase more than five fold

Chrysler brand named “Top Popular Brand” in 2011 AutoPacific Vehicle Satisfaction Awards

Jeep® brand sales up 55 percent compared with sales in May 2010

All current Jeep brand models post May sales increases, led by the all-new 2011 Jeep Grand Cherokee, whose sales were up 192 percent versus a year ago

Jeep Grand Cherokee wins “Premium Mid-size SUV” category in AutoPacific Vehicle Satisfaction Awards

New 2011 Jeep Compass posts 92 percent year-over-year sales increase, second highest percentage increase for Jeep brand models

New 2011 Dodge Journey crossover voted “Family Car of Texas” at the Texas Auto Writers Association “Spring Roundup”

Ram Truck brand posts a 13 percent increase versus a year ago, the brand’s 13th consecutive month of year-over-year sales gains

2012 Fiat 500 voted “Best Value” and “Best New Design” at the Texas Auto Writers Association “Spring Roundup”

Read the full article.

New Imported from Detroit Commercial: The Quiet Ones

Check out the latest Imported from Detroit Commercial. It showcases Michigan’s 2011 state hockey champions, the Novi Wildcats who, as underdogs, overturned the reigning title team. How did they get there? Hard work, determination and early morning practices. Watch as Mason Pew, a member of the Novi Wildcats, proves that commitment and effort can make all the difference:

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