With Ford continuing on their comeback streak they appear to be keeping the pedal to the metal with factory upgrades. Ford is reported to invest $2.3 billion in Brazil over the next five years to modernize factories and hopefully increase production. Ford is really making a move to re-establish themselves as one of the top auto companies going into the next decade.
More than half of the money will be spent to expand production at the factory, which is Ford’s most advanced assembly plant in the world, and to modernize production at Troller Veículos Especiais S/A in Horizonte, Ceará, which Ford bought in 2007. The rest will be reserved for future product investments.
Ford spokeswoman Jennifer Flake said it represents the largest five-year investment in Ford do Brazil’s 90-year history.
“It will give us greater manufacturing flexibility,” she said.
Michael Robinet, vice president of global vehicle forecasting at CSM Worldwide in Northville, called the investment well-timed.
“It is an important market,” he said, adding that Brazilian consumers are becoming more sophisticated and are no longer satisfied with cast-off models from Europe and the United States. “Going forward, Ford knows that it will be a critical market for global platforms.”
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