Public roads, blinding speeds, and drivers towing the line between courage and stupid were the hallmarks of vintage racing. But with the advent of governing bodies and modern racetracks, those days are long gone. Almost.
Today, Speed was kind enough to stream their coverage of the Targa Newfoundland online. A real throwback of racing action but with thoroughly modern machinery. So check it out, you won’t be disappointed.
Ladies and gentlemen, this is what desperation looks like in an advertisement: girls eating donuts and drinking milk in a Scion iQ. The ad says nothing about the car, nothing about how to use it, or why you should by it. In fact, all the ad proves is that the iQ is more novelty amusement park ride rather than car. More Tilt-A-Whirl than Mini and 500 competitor. But, for all I know it’s just to build “buzz” around the brand. So, the jokes on all of us as 50 year old “social media manager” in jeans and a blazer laughs while counting his money.
Plus, if you don’t like the girls in bikinis, there are 3 more versions with different people eating donuts and going round and round in an iQ. That means, sometime, somewhere, a person with more letters behind their name than most doctors, sat down in front of Toyota executives with a straight face, and presented this as a way to advertise the iQ. Then, Toyota agreed and said, “Thats great, but can you do 3 more versions?”
Almost worse than the J.Lo Fiat 500 ad. Almost. The FR-S can’t come soon enough to bring some real credibility to the Scion line.
With all the debuts at the New York Auto Show, the new SRT Viper was the one everyone was looking forward to. Right away you notice the newly refined exterior, which is still raw, but harkens back more to the original Viper. But no one was worried about how it would look, but what would be powering it.
Recent federal safety mandates, emission controls, and general market pansiness threatened to strip the Viper of its fangs (warning: more tortured snake puns ahead). However, even with traction control and all the other necessities, the Viper still looks like it will be a ludicrous drive. How ludicrous? About 650hp worth from a V-10 motor. Yup, the Viper is back.
Plus, their going back to racing too. Welcome back Viper, it’s been too long.
Ferrari 458 Italia Vintage HRE wheels from eGarage on Vimeo.
Once again, HRE’s vintage wheels have made it onto Afternoon Car Break. This time though, we see the wheels in motion on a stunning Ferrari 458. Make sure to crank the volume at the end of the video (hint, hint). And for the full rundown on the wheels of the car, check the original post here.
Lotus has not had the smoothest of attempts to become a first class supercar producer. For example, they hired Swiss Beatz as a “brand ambassador.” So far, every move they make continue to drive home the point that they don’t want to make cars at all, just apparel with obnoxious branding on it.
Now, Lotus is taking another ill-aimed marketing swing with Mansory, producers of garish, ghastly aftermarket equipment. You may not know the name, but their products can be seen on an terribly modified Bentley, Porsche, Mercedes, etc.
Lotus is teaming up with Mansory for “bodywork, trim and special finishes” for their current product portfolio. The full result of this match-up won’t be seen until the Paris Auto Show, but I can guarantee that there will be outrage over it. Or, maybe Danny Bahar is just trolling auto enthusiasts and there is not partnership at all. What will actually be debuted in Paris is a proper successor to the Elise. One can only hope.
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