Month: January 2011 (Page 4 of 5)

Comedian Bill Hader to star in educational online series

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Volkswagen of America, Inc. has created a series of humorous and informative webisodes starring Saturday Night Live comedian, Bill Hader. Hader paired with trained Volkswagen product specialist, Danielle Gumro, and SNL writer John Mulaney to create the series. “Inside the VW Academy,” shows the duo weaving together useful and hard-hitting product features in a compelling and entertaining way. The videos will be featured on the official Volkswagen YouTube channel and on its completely redesigned website. The series is made up of eighteen videos in total, the first nine branded entertainment clips debuting January 5th.

“There was a real collaboration between Volkswagen and Bill Hader on the set of ‘Inside the VW Academy’ and the unscripted comedy resulted in a unique and interesting format to engage consumers,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “This high quality online entertainment highlights our superior German engineering in a new way and underscores all the value you get when buying a Volkswagen.”

“I was excited to get to work with the elusive Danielle Gumro. But I was bummed I couldn’t keep my wardrobe from the shoot,” added actor Bill Hader.

The first nine videos feature the all-new 2011 Jetta, 2011 Tiguan and the 2011 Touareg. Each model will be featured in three videos that highlight key features, safety, performance and technology, and each video shows a competitive comparison. The content will provide factual details interspersed with humorous dialog and comedic improv. Consumers will also be able to post the videos via YouTube and Facebook. Additional videos will launch in March.

Dodge Challenger review

Look at that beast of a ride! Bullz-Eye.com’s Gerardo Orlando recently reviewed the 2011 Dodge Challenger and this is what he had to say on the beauty:

There are very few cars that would make my “dream car” list, particularly if you’re considering vehicles that fall under six figures. But after driving the Inaugural Edition of the 2011 Challenger SRT8 392, I’ve added this amazing muscle car to my short list.

Ever since Dodge reintroduced the Challenger in 2008 as part of the American pony car revival, the vehicle has earned significant praise for the bold styling that evoked the original version from the early ’70s. It’s a beautiful coupe and Dodge is sticking with this third-generation design for the 2011 model with some minor tweaks. A total of 1,492 Inaugural Edition Challengers are being built featuring the blue-on-white or white-on-blue racing stripes that you see in the photos, but if you haven’t reserved your vehicle, you can get the 2011 Challenger SRT8 392 in all the other available colors. The retro design is lean and powerful and the car is definitely a head-turner.

While I’ve been a big fan of the new design, I didn’t truly appreciate the new Challenger until I was invited to drive the SRT8 392 in San Francisco. The car is simply amazing. I drove the automatic version and it was a joy to drive – I didn’t miss the manual at all. No matter what speed you are traveling at, the car does exactly what you want it to do whenever you touch the gas pedal and it responds with a muscular roar. The car is a torque monster – the 392 Hemi is rated at 470 horsepower and 470 lb-ft of torque. The entry level version of the Challenger has received an upgrade as well, replacing the 250-horsepower V-6 for Chrysler’s new Pentastar V-6 with 305 horsepower.

Read the full article here.

December 2010 car sales by the numbers

December car sales rebounded from 2009 and 2010 turned into a “decent” year for the U.S. auto industry . All signs are 2011 “should” continue to grow back to pre-meltdown levels. Here is a December 2010 breakdown from AutoBlog.com from each brand and there are a few surprises in there.

December sales ended 2010 on a largely positive note for most manufacturers. You’re probably more interested, however, in how these brands and companies performed for the entire year of 2010. Hold on to your Sirius satellite radios, because those numbers are on their way, but first we have to dispense with December.

There’s actually nothing too shocking in the sales numbers for December, as most manufacturers finished strongly, with an increase in sales versus December 2009, and those that were down were either not down by very much (Lexus, Jaguar, Toyota and Dodge) or are the usual suspects (Mercury, Lincoln, Volvo, Chrysler and Smart).

Dodge and Chrysler are looking forward to selling significantly updated hardware in 2011, while Toyota will continue to work its way out of the dog house with those consumers that lost some faith in the Japanese juggernaut during its recall debacle in 2010. With that in mind, we expect even more brands to be bragging about the blockbuster year of sales they just had when the next new year rolls around.

Read the full article.

Consumer Reports goes too far?

Ouch! Ford put together an incredible crossover in the 2011 Ford Edge and it loses the “recommend” tag from Consumer Reports because of some controls on the MyTouch system? That should be a side note to the company to “work on” but to yank a recommend on such a strong product for something like seems over the top! You can in someways compare that to someone not wanting to buy a Consumer Reports Magazine because they didn’t like the ad on the back cover.

From the Detroit News:

Consumer Reports has pulled its much heralded “recommend” tag for the 2011 Ford Edge and Lincoln MKX in its February issue, available on newsstands today.

The influential magazine, in fact, did not recommend any of the six 2011 SUVs tested and featured in the issue. The others are the Chevrolet Tahoe and Jeep Grand Cherokee, as well as the more luxurious Porsche Cayenne and Infiniti QX56.

Pulling its recommendations for the Ford Motor Co. crossovers came down to Ford’s new telematics system, known as MyFord Touch and MyLincoln Touch, said David Champion, senior director of Consumer Reports’ Auto Test Center in East Haddam, Conn. Testers found the system unwieldy, difficult to use and requires drivers to take their eyes off the road, he said.

Read the full article.

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