There I Fixed It: VW Beetle’s Gender Problem

Think tanks are a wonderful thing. Where else can you publish pages of biased research, get paid tons of money for it, and then have no accountability if your results are used? Car enthusiasts need their own think tank. Dashboard News is filling this void with lukewarm, soft facts with our new feature: “There I Fixed It.” In this column, we make somewhat logical solutions to an automaker’s problems. No rants about manual, diesel hatchbacks for under $25k here, our rants have data and evidence, sort of. So read on, and make sure to put your own thoughts on the subject, or new problems, in the comments below.

The first automaker to need our help is VW. On a quest to become the world’s largest automaker, VW has both decreased prices and content on some cars (Jetta), and has strengthened their niche offerings (New New Beetle) to attract more sales. However, they want the New Beetle to be bought by both girls and boys this time, instead of mostly girls like last time. AP details some of the efforts VW made to make the Beetle “manly”, such as boost gauges, bolder lines, and a stereo from Fender. But here’s the problem, the Beetle will never be manly.

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