ESPN’s Darren Rovell is reporting that Kia has snagged Lebron James to the the brand ambassador for the new Kia K900 luxury sedan. Kia has been doing very well, but the volume numbers for the K900 have not been very robust. With James plugging the vehicle, however, this will provide a huge shot in the arm for K900 sales along with the Kia brand image.

The K900 is a beautiful vehicle that should provide a nice halo effect for the Kia brand. But at over $60,000 it’s not something most Kia buyers can afford. So to increase sales Kia needs to attract more affluent buyers. James can help raise awareness for the vehicle and potentially drive sales. It will be interesting to see if this endorsement has a noticeable impact on sales volumes.

We’re now in an era where Super Bowl ads debut online instead of during the game, so I guess that’s one of many reasons why Mercedes chose the beautiful and incredibly popular Kate Upton to star in its new ad for the Mercedes CLA. Many have commented, however, that the ad is rather boring. Yes, Kate looks great as usual, but is this the best they could come up with for the CLA, which looks like an impressive vehicle?