The truck sales battle continues between Ford, Chrysler and GM as the Detroit 3 comprise of over 90% of this market. So many factors go into the decision when purchasing or leasing a vehicle and somewhere between products and bailouts Ford has been pushing the right buttons with customers. Ford has gained 5.2 percentage points of market share in the full sized truck segment this year and as the market slowly recovers that could mean big profits for the Blue Oval.

From the Detroit Free Press:

After owning three Ram pickups, Jason Reed of Texas — the nation’s largest pickup market — decided to switch brands in April: He bought a Ford F-150.

“I’ve never been a Ford guy — ever,” said Reed, 42.

He wasn’t just won over by the features on the Ford truck, though. Another factor also helped seal the deal: the taxpayer-backed bankruptcies of Chrysler and General Motors.

“I just don’t like the idea of our federal government doing that,” Reed said.

Read the full article here.