Category: Volkswagen (Page 4 of 4)

Volkswagen celebrates the 21st century Beetle with Pete Wentz

April 19, 2011 /

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Jonathan Browning, President and CEO of Volkswagen Group America greeted media and guests from around the world alongside celebrity music artist and DJ Pete Wentz to unveil the third generation, 21st Century Beetle yesterday. The morning kicked off with a personalized spin session from Wentz featuring songs from longtime friend and business partner Travis McCoy, and of course hip hop selections. Cheering Volkswagen fans sipped mimosas and noshed on mini bagels, breakfast sandwiches, and other morning favorites.

The sleek new 2012 Volkswagen Beetle, only the third generation of this beloved iconic car, showcases the company’s style, performance, and the latest advances in German engineering. The 21st Century Beetle debuted on three continents this morning starting in Shanghai, China followed by events in Berlin and Lower Manhattan.

“I’m stoked to be here celebrating the unveiling of the 21st century Beetle,” Wentz remarked, before heading over to the chic red model for a second mini-session. “I love that the new Beetle is so sleek—it’s totally a guy’s car and I could see myself driving this updated version of the classic.” When asked if he had any cherished Volkswagen memories, as so many Americans do, Wentz smirked and divulged, “My favorite Volkswagen memory is getting to second base in the back seat!”

The event featured an introduction from Jonathan Browning and remarks from Luca de Meo, head of Global Marketing, and Klaus Bischoff, Head of Design for the brand. For more information on the 21st Century Beetle, visit vw.com or media.vw.com.

Photo credited to: Johnny Nunez

News, Volkswagen

Volkswagen to bring back Phaeton

August 19, 2010 /

VW’s pursuit of becoming the king of sales is slowly taking shape with the upcoming relaunch of the Phaeton in the U.S. Most remember the failure of this vehicle the first time around but don’t use that as a measuring stick this time. Volkswagen has reworked this luxury sedan and sales appear to be strong in other markets. I’m pretty certain a fine tuned Marketing and PR campaign will put the Phaeton in a position to register some solid sales numbers. Maybe fine tuning the price might help too!

From AutoGuide.com:

BERLIN (Bloomberg) — Volkswagen AG plans to bring back the $85,000 Phaeton to the U.S., where the flagship sedan flopped and was withdrawn in 2006.

The Phaeton’s U.S. relaunch is part of the German carmaker’s aim of tripling its share of the world’s second-largest market by 2018.

“We have our eyes firmly set on the U.S. market,” Juergen Borrmann, director of Volkswagen’s plant in Dresden, Germany, where the Phaeton is built, said in an interview. The model for the U.S. will be completely redesigned and retooled, he said.

Read the full article here.

Volkswagen

Volkswagen to acquire Korean automaker Hyundai?

July 13, 2010 /
NEW YORK - JUNE 15: A detailed view of the new 2011 Volkswagen Jetta Compact Sedan at the world premiere of Volkswagen's new Jetta compact sedan at Times Square on June 15, 2010 in New York City. (Photo by Jemal Countess/Getty Images)

Can it be true that the bigs at Volkswagen are very interested in acquiring Korean automaker Hyundai? This would make a merger of the two companies a real powerhouse moving forward. What happens then to KIA? Time will tell but inquiring minds are all over this one.

From AutoGuide.com:

The Truth About Cars is reporting that Volkswagen executives are turning their attention towards Korean auto giant Hyundai, after comments made to the press by two Volkswagen managers came to their attention.

According to a translation by TTAC’s Bertel Schmitt, VW CEO Martin Winterkorn spoke admirably about Hyundai in a German magazine, stating “I have the most respect for Hyundai. The Korean currency is low (as opposed to the Japanese …) and quality is high. “Hyundai now knows how to build good cars.”

In a seperate interview given to the Korea Times, Volkswagen honorary chairman Carl Hahn admonished Korean automakers to stop selling their cars based on low prices, and instead focus on quality and value for money.

Read the full article here.

Volkswagen

Volkswagen launches Polo GTI

May 10, 2010 /

Volkswagen makes it official for the launch of the Polo GTI. This future star reportedly will get 40mpg with 170 horses. This is a great looking vehicle and I believe a huge seller wherever it hits the streets! Great looks, power, superior fuel efficiency and the reputation of VW.

From AutoGuide.com:

Volkswagen’s been on a roll with hot hatches lately; the Scirocco, Golf GTI MKVI and Golf R are all fine performance cars that the common man can buy, but as the cars baloon in size, equipment and power, they become further and further removed from their ancestor, the tossable, no-frills MKI GTI.

The car that will inevtiably draw comparisons to the MK1 is Volkswagens new Polo GTI, officially announced today, despite being shown at Geneva in March. The MK1 GTI weighed 1830 lbs, a little less than a Lotus Elise, hit 60 mph in just under 9 seconds and put out 110 horsepower from a 1.6L naturally aspirated four cylinder engine.

Read the full article here.

Car Reviews, New Cars, Volkswagen

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