The rivalry between Ferrari and Lamborghini is one of the most fascinating in automotive history. For decades, Ferrari was the dominant brand with its success on the race track built by the obsession of Enzo Ferrari. His cars like the 1962 Ferrari 250 GTO pictured above were the envy of the racing world.
But then an argument with a customer kicked off an amazing rivalry that has given us some of the most amazing sports cars and exotic cars in automotive history.
This is the story cover by the Business Wars podcast over four episodes. It’s an entertaining overview of the rivalry between the brands and also between the respective founders.
The first episode explains how Ferruccio Lamborghini was a dissatisfied Ferrari customer who showed up to complain about his Ferrari’s busted clutch. Enzo refuses to accept blame, accusing Lamborghini of not knowing how to drive. Naturally, Ferruccio wants his revenge, and the rivalry is born.
Lamborghini launched its first model in 1964. Then in 1970 he introduces the Miura, one of the most stunning designs we’ve ever seen in the auto industry. It created a sensation and put significant pressure on Ferrari to respond. It was this competition that pushed both companies to try to outdo one another, leading to beautiful designs and superior performance from both companies. Ultimately this rivalry helped the kick off the golden age of supercars. Lamborghini created beautiful beasts such as the Aventador pictured below.
If you love these iconic brands or car history in general, you’ll enjoy this podcast series. Check it out.
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If you love sports cars, you’re always hoping for the chance to drive some of the best. Well, what if your job involved driving amazing supercars and posting the videos on YouTube? If that sounds like fun, then you have to follow Supercar Blondie on YouTube.
Here’s a photo of the incomparable Lamborghini Bertone Miura Roadster posted by Lamborghini Palm Beach on their Facebook page.
Lamborghini’s Miura is considered the most beautiful and arguably most desirable post-war sports car built for the road. A mere 762 Miuras were produced between 1967 and 1973.
Check it out!
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Lamborghini swore they would never do an SUV. They brushed off rumor after rumor to the contrary. They even showed other concepts to throw people off the scent. But apparently, all their statements were a smokescreen because the newest Lamborghini is here . . . and it’s an SUV. Following in the footsteps of Porsche and every other luxury manufacturer, Lamborghini just released their very own luxury SUV, the Urus. Well, they released an SUV again, that is.
Although the Urus is a shock for those expecting another supercar debut, SUVs are not new for Lamborghinis. From 1986-1993 Lamborghini produced the LM002. Originally, the LM002 was produced as a military vehicle. However, after losing the account to AM General (also known as the producers of the H1), Lamborghini sold the truck to Sheiks, movie stars, and mental ward occupants.
The Urus is not related to the LM002 in the slightest, however. The LM002 was the right kind of crazy. It had a Countach engine, was barely drivable, and was a classic example of Italian lunacy at its finest. The Urus cannot afford such eccentrics. The LM002 was built with product first, business plan later procedure. The LM002 probably didn’t make any money but was just an expensive marketing campaign for the poorly managed Lamborghini at the time. But the Germans own Lamborghini now, and they don’t take kindly too the “all play and no work” mentality; just look at the friction between them and Greece, for example. So the Urus has been designed to produce profit as well as power figures.
