Strong Yen Makes Toyota Rethink Production in Japan

In a press conference by Toyota Motor Corp.’s president Akio Toyoda today, Toyoda announced that the strength of the Japanese yen may cause Toyota to shift production of compact cars to other countries. Toyota is not the first Japanese car company to come out against the yen. Nissan has also pleaded to the government to weaken the yen, or they would pull out of domestic production as well.

The yen has been incredibly strong against the U.S. dollar as of late, causing profit margins to erode for many of the domestic Japanese automotive manufacturers. Coupled with lagging demand in the U.S., and supply chain disruptions due to the earthquake, Japanese brands have had a difficult set of circumstances as they struggle for sales in a tough year.

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