Katy Perry and Mario Batali perform at 2011 VW Jetta premiere in Times Square

Katy Perry and chef Mario Batali made a surprise appearance at the premiere of the 2011 Volkswagen Jetta in Times Square.

Katy Perry performed her hit singles “I Kissed A Girl”, “Hot and Cold” and her new single “California Gurlz,” even jumping on the hood of the new Jetta mid-performance. “I was dancing on the hood of this all-new Volkswagen Jetta 2011 and it was fantastic! Everyone should get one and dance on it! You’ll have some incredible dance moves coming your way,” said Perry.

Chef Mario Batali was on site to put together simple and sophisticate Italian summer fare. “I’ll be happy to buy the new 2011 Volkswagen Jetta in Mario Batali orange, but I’d have to have some kind of sexy purple on the inside!” he said.

At a starting price point of around $16,000, the all-new 2011 Jetta offers best in class rear legroom, a premium interior and Volkswagen essentials. Unveiled for the first time today at an unexpected urban oasis in Times Square, New York, the all-new 2011 Jetta features clean lines, refined side architecture and premium style combined with Volkswagen’s trademark precision German engineering. The all-new 2011 Jetta sets a new standard in its class and will be available in the U.S. this October.

“Today marks the beginning of a new era for Volkswagen and for Jetta,” said Stefan Jacoby, CEO of Volkswagen Group of America, Inc. “The all-new 2011 Jetta is a class-up driving experience with the kind of styling, design and power under the hood normally found in more expensive luxury cars. At an extremely attractive price, this car is sophisticated, fun to drive and practical.”

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<> at Blue Fin in W New York - Time Square on June 15, 2010 in New York City.


Is the money still in luxury cars?

Economy got you down? Things aren’t so bad for BMW and VW as they show that there are still plenty of profits in the luxury segment. These two companies are very different but are both known to print money with higher end saloons.

From the New York Times:

FRANKFURT — The market for luxury cars is recovering, but makers of the lower-priced cars that most people drive could struggle with meager profits for years to come. That was the message to be drawn from earnings reports released by Bayerische Motoren Werke and Volkswagen on Thursday.

BMW said that its car division returned to profit in the fourth quarter of 2009, as sales stabilized in established markets and grew in emerging countries like China and Brazil. Soaring demand for higher-priced models like the top-of-line 7 Series contributed to the gains.

For the full year, net profit at BMW beat expectations, falling 36 percent to €210 million, or $286 million. Analysts surveyed by Reuters had on average forecast a profit of €174 million. Sales fell 4.7 percent to €50.7 billion.

Read the full article here.

Photo from fOTOGLIF


VW announces release of new R-Line package for CC sedan

What comes to my mind here is “VW looks at making a great car even better”. The CC R-Line needs to be brought over to North America!

From AutoGuide.com:

Volkswagen has just announced the release of a new R-Line package for the sporty CC sedan in Europe. Available with all engine types, the R-Line trim delivers an aggressive aero kit including a new front lip and side skirts with R-Line logos. Out back, the taillights also get smoked. A set of 17-inch R-Line wheels with 235/45/17 tires are included, with an option to upgrade to 18s.

Other parts of the package include R-Line kick plates, sport seats, climate control, fog lights and a leather steering wheel with redundant controls.

Read the full article here.


VW bringing 170 mpg concept to LA Auto Show

One-hundred seventy mpg? Now were talking. This concept from VW may look a little strange but it is rumored to be going into production sometime in 2013. What the final production version will look like is still years away but if it keeps the mpg’s around 170 bring it on!

From AutoGuide.com:

As amazing as the 71-mpg Polo BlueMotion model is that Volkswagen plans to show at the LA Auto Show next week, the German automaker will also show another fuel-efficient vehicle that gets more than double that car’s mpg rating.

Called the L1 Concept, this tiny two seater uses just 1.38 liters of diesel per 100 km – that’s 170 mpg! All that efficiency comes from an 800cc diesel motor mated to a hybrid drivetrain and a seven-speed DSG transmission. It makes 27hp in ECO mode and 39hp in a more powerful mode. Torque is rated at 74 ft-lbs.

The engine is then wrapped in a light-weight carbon fiber body, in a two seater arrangement with the passenger sitting behind the driver. The L1 weighs only 838 lbs and has a drag coefficient of just 0.195 cd.

Read the entire article here.


VW to purchase Porsche


News broke over the weekend the VW will purchase Porsche.

Porsche SE’s controlling families will agree Thursday to accept an offer by Volkswagen to buy its sports car business Porsche AG for roughly 8 billion euros ($11.28 billion), Der Spiegel reported Saturday.

Germany’s leading weekly magazine wrote that the rival Porsche and Piech clans, which own 100 percent of Porsche SE votes, will approve the two-stage takeover at a supervisory board meeting on July 23.

There are several hurdles to the deal, however, including some tax issues, so we may not see this deal close as soon as initially reported.


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