Comedian Bill Hader to star in educational online series

Volkswagen of America, Inc. has created a series of humorous and informative webisodes starring Saturday Night Live comedian, Bill Hader. Hader paired with trained Volkswagen product specialist, Danielle Gumro, and SNL writer John Mulaney to create the series. “Inside the VW Academy,” shows the duo weaving together useful and hard-hitting product features in a compelling and entertaining way. The videos will be featured on the official Volkswagen YouTube channel and on its completely redesigned website. The series is made up of eighteen videos in total, the first nine branded entertainment clips debuting January 5th.

“There was a real collaboration between Volkswagen and Bill Hader on the set of ‘Inside the VW Academy’ and the unscripted comedy resulted in a unique and interesting format to engage consumers,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “This high quality online entertainment highlights our superior German engineering in a new way and underscores all the value you get when buying a Volkswagen.”

“I was excited to get to work with the elusive Danielle Gumro. But I was bummed I couldn’t keep my wardrobe from the shoot,” added actor Bill Hader.

The first nine videos feature the all-new 2011 Jetta, 2011 Tiguan and the 2011 Touareg. Each model will be featured in three videos that highlight key features, safety, performance and technology, and each video shows a competitive comparison. The content will provide factual details interspersed with humorous dialog and comedic improv. Consumers will also be able to post the videos via YouTube and Facebook. Additional videos will launch in March.

  

Volkswagen to bring back Phaeton

VW’s pursuit of becoming the king of sales is slowly taking shape with the upcoming relaunch of the Phaeton in the U.S. Most remember the failure of this vehicle the first time around but don’t use that as a measuring stick this time. Volkswagen has reworked this luxury sedan and sales appear to be strong in other markets. I’m pretty certain a fine tuned Marketing and PR campaign will put the Phaeton in a position to register some solid sales numbers. Maybe fine tuning the price might help too!

From AutoGuide.com:

BERLIN (Bloomberg) — Volkswagen AG plans to bring back the $85,000 Phaeton to the U.S., where the flagship sedan flopped and was withdrawn in 2006.

The Phaeton’s U.S. relaunch is part of the German carmaker’s aim of tripling its share of the world’s second-largest market by 2018.

“We have our eyes firmly set on the U.S. market,” Juergen Borrmann, director of Volkswagen’s plant in Dresden, Germany, where the Phaeton is built, said in an interview. The model for the U.S. will be completely redesigned and retooled, he said.

Read the full article here.

  

Volkswagen to acquire Korean automaker Hyundai?

NEW YORK - JUNE 15: A detailed view of the new 2011 Volkswagen Jetta Compact Sedan at the world premiere of Volkswagen's new Jetta compact sedan at Times Square on June 15, 2010 in New York City. (Photo by Jemal Countess/Getty Images)

Can it be true that the bigs at Volkswagen are very interested in acquiring Korean automaker Hyundai? This would make a merger of the two companies a real powerhouse moving forward. What happens then to KIA? Time will tell but inquiring minds are all over this one.

From AutoGuide.com:

The Truth About Cars is reporting that Volkswagen executives are turning their attention towards Korean auto giant Hyundai, after comments made to the press by two Volkswagen managers came to their attention.

According to a translation by TTAC’s Bertel Schmitt, VW CEO Martin Winterkorn spoke admirably about Hyundai in a German magazine, stating “I have the most respect for Hyundai. The Korean currency is low (as opposed to the Japanese …) and quality is high. “Hyundai now knows how to build good cars.”

In a seperate interview given to the Korea Times, Volkswagen honorary chairman Carl Hahn admonished Korean automakers to stop selling their cars based on low prices, and instead focus on quality and value for money.

Read the full article here.

  

Katy Perry and Mario Batali perform at 2011 VW Jetta premiere in Times Square

Katy Perry and chef Mario Batali made a surprise appearance at the premiere of the 2011 Volkswagen Jetta in Times Square.

Katy Perry performed her hit singles “I Kissed A Girl”, “Hot and Cold” and her new single “California Gurlz,” even jumping on the hood of the new Jetta mid-performance. “I was dancing on the hood of this all-new Volkswagen Jetta 2011 and it was fantastic! Everyone should get one and dance on it! You’ll have some incredible dance moves coming your way,” said Perry.

Chef Mario Batali was on site to put together simple and sophisticate Italian summer fare. “I’ll be happy to buy the new 2011 Volkswagen Jetta in Mario Batali orange, but I’d have to have some kind of sexy purple on the inside!” he said.

At a starting price point of around $16,000, the all-new 2011 Jetta offers best in class rear legroom, a premium interior and Volkswagen essentials. Unveiled for the first time today at an unexpected urban oasis in Times Square, New York, the all-new 2011 Jetta features clean lines, refined side architecture and premium style combined with Volkswagen’s trademark precision German engineering. The all-new 2011 Jetta sets a new standard in its class and will be available in the U.S. this October.

“Today marks the beginning of a new era for Volkswagen and for Jetta,” said Stefan Jacoby, CEO of Volkswagen Group of America, Inc. “The all-new 2011 Jetta is a class-up driving experience with the kind of styling, design and power under the hood normally found in more expensive luxury cars. At an extremely attractive price, this car is sophisticated, fun to drive and practical.”

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<> at Blue Fin in W New York - Time Square on June 15, 2010 in New York City.

  

VW Scirocco back with 550 horsepower

It’s been awhile since we’ve seen VW Scirocco hatchbacks on the streets of the good ole USA but like a power packed punch VW is bring the Scirocco back. This time it could be rollin’ down the pavement with 550hp and tuned to your liking. Very cool ride indeed…

From Motortrend.com:

It’s been a long 22 years since Volkswagen deemed North America worthy of its Scirocco hatchback. For those V-Dubbers who can’t live without VW’s newest iteration of the hot hatch, HPA Motorsports will not only import one into the new world, but tune it to your exact specifications.

The volks at HPA Motorsports have worked out a deal to have the Scirocco imported directly to its workshop in British Columbia, Canada, only 10 short miles over the U.S. border. Once the car arrives, the fun begins. While HPA can do just about whatever your heart desires, they strongly suggests the FT565 package, a special setup that adds a pair of Garrett H25 turbochargers to the 3.2-liter V-6. The mechanics at HPA beef up all the internals to handle the 550 hp and 500 lb ft of torque the new engine produces. Brakes are upgraded to 14-inch rotors and 8-piston calipers in front, along with 13-inch rotors in back. Stock wheels are replaced with 19-inch BBS aluminum rolling stock, wrapped in Dunlop SP Sport Maxx tires.

Read the entire article here.

  

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