Sometimes figuring out how to handle something so successful as the Prius can make or break a brand.

From the Free Press:

Can Toyota clone its golden goose? Or does the automaker’s plan to expand the Prius from a single model into a whole family of cars hold pitfalls for the brand and its most-acclaimed vehicle?

The Prius is the most-successful new nameplate of the 21st Century. Its styling and technology generated immense goodwill for Toyota.

Read the full article here.

Wired.com’s Autotopia blog has a cool post of five auto-related terms that will be dying out soon along with five new terms that we’ll need to become familiar with. You’ll soon be forgetting terms like gas pedal, MPG, throttle, transmission and tachometer. Here’s one of the new ones:

Parallel vs. series hybrid – These terms have so far been relegated to the geeks, but as the industry progresses and hybrids of all stripes become more common, you’ll want to know the difference. They refer to how the gasoline engine and electric motor are configured. A parallel hybrid like the Toyota Prius uses a traditional transmission to couple the gasoline engine and electric motor to the wheels. Such vehicles use internal combustion and electricity to drive the wheels. A series hybrid like the Chevrolet Volt does away with the transmission because the engine drives a generator that takes over when the battery runs down. The electric motor is the only thing driving the wheels. Many see the series hybrid as the “true” hybrid configuration minimizing energy loss due to wasteful idle engine spinning friction.

Also, get ready to hear the following terms as well: Lithium-ion battery, continuous vs. peak power, kilowatt-hour vs. kilowatt and drive-by-wire.