NASCAR at Night: Bullz-Eye’s time at the Bank of America 500

When you think of NASCAR, you think of a few key images. First, there must be loud, fast, heavily stickered cars careening around an oval. Secondly, the race will probably take place somewhere in the south. And finally, there must be enough flowing Budweiser and blaring country music twang to annoy Toby Keith. Yes, these are stereotypes, but no one ever mentions just how much fun a NASCAR event is because of it. Bullz-Eye went to the Bank of America 500 in Charlotte as a guest of Valvoline to witness this circus in person.

NASCAR races, like horror movies, are better at night. The reason is the same, drama. The noises seem louder, the speed seems more intense, and the crowds become more restless with anticipation. And really it is the fans that make these events what they are. Their blind devotion to single drivers makes the most ardent sports team fan blush. Depending on their favorite driver’s success in the rest, certain sections of the track may be in utter despair and crazed happiness at the same time.

The venue is also crucial. Charlotte can be described as one of the cradles of NASCAR. This southern city not only contains the track, but the Roush Racing Team as well. With its southern charm, fantastic barbeque, and good times vibe, the city is the embodiment of NASCAR’s attitude.

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Toby Keith keeps key role in Ford marketing charge

When you hear Toby Keith sing the lyrics “I ain’t as good as I once was” it has absolutely nothing to do with the 2011 Ford Super Duty. Rather, the truck is “better than ever” and it makes being a spokesperson for the best selling trucks in America that much easier for Mr. Keith.

From the Detroit News:

The country star told The Detroit News that he drove his own Ford pickup to his first meeting with the automaker eight years ago.

“I’ve never driven anything but Ford trucks,” he said. “My dad worked the oil fields. When he became a regional manager, he had to buy 100 new trucks every year to keep the oil field guys running, and he always had his fleet buyer buy Fords because they were so durable.”

Keith said his grandfather also swore by Fords.

And Ford Motor Co. swears by Toby Keith, which is why it is trotting him out again for the launch of the 2011 Ford F-Series Super Duty pickup, arriving in showrooms now.

Read the full article here.


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