Fiesta time for Ford

It’s Fiesta time for Ford and they hope it turns into a real “Fiesta” of sales and profits for the company. The roll out is now officially underway and if this small car sells anything like it has around the world Ford will have one big party on it’s hands. This is a very tough segment with established and new entries to compete with (Chevy Cruze) but Ford might have a chance to break back into the hearts of small car buyers this time around.

So far everything I’ve read checks out with the Fiesta and the only drawback might be the price point here. Will Ford hold the line on pricing or put money in the glove box to move the metal? Either way this is a great car and should add to market share gains for The Blue Oval!

From Detroit News.com:

Dearborn –Ford Motor Co.’s conventional media blitz for its new Ford Fiesta subcompact will begin today, with the first spot due to air tonight during “American Idol.”

But the company’s advertising campaign has been in full swing for a year online and already has paid big dividends. Ford marketing executives say 60 percent of the car-buying public already knows about the new Ford.

“It’s more than five times more efficient than anything we’ve done before,” said Matt Vandyke, director of U.S. marketing communications for the Dearborn automaker. “It’s something you’ll see us doing with other vehicles going forward.”

Read the full article here.

  

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