Volkswagen to bring back Phaeton

VW’s pursuit of becoming the king of sales is slowly taking shape with the upcoming relaunch of the Phaeton in the U.S. Most remember the failure of this vehicle the first time around but don’t use that as a measuring stick this time. Volkswagen has reworked this luxury sedan and sales appear to be strong in other markets. I’m pretty certain a fine tuned Marketing and PR campaign will put the Phaeton in a position to register some solid sales numbers. Maybe fine tuning the price might help too!

From AutoGuide.com:

BERLIN (Bloomberg) — Volkswagen AG plans to bring back the $85,000 Phaeton to the U.S., where the flagship sedan flopped and was withdrawn in 2006.

The Phaeton’s U.S. relaunch is part of the German carmaker’s aim of tripling its share of the world’s second-largest market by 2018.

“We have our eyes firmly set on the U.S. market,” Juergen Borrmann, director of Volkswagen’s plant in Dresden, Germany, where the Phaeton is built, said in an interview. The model for the U.S. will be completely redesigned and retooled, he said.

Read the full article here.

  

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