Something different with Chrysler

Even though the new product is still 12 months away you can feel something different already with Chrysler.

The new ads you see on T.V. for the Ram trucks, the optimism from Marchionne and the hope for survival! Can they pull this thing off? Don’t know the answer to that question but Marchionne appears geared up to give it one heck of a try.

From the Detroit News:

Chrysler Group LLC survived bankruptcy but the success of its strategy now hinges on convincing consumers to buy its cars and trucks in the critical next 12 months.

That’s a significant hurdle given that most upgrades to Chrysler, Dodge and Jeep models are a year away.

Still, the Auburn Hills automaker is lucky to be in business a year after seeking a government bailout and being pushed into Chapter 11 bankruptcy by the Obama administration. It has a new name, a new partnership with Italy’s Fiat SpA, new management and a new way of developing, manufacturing and selling vehicles that top executives say will help restore profits by 2011.

Read the rest of the article here.


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