ACB: New 911 Ad

Yes this ad commits every cliche in the car advertisement handbook, but still, it features the new 911 up close and personal. If you can ignore the dramatic smoke, ariel shots, terrible new age music, and nary a whisper of why you should like the new 911, the ad is enjoyable. but seriously ad men, step up your game. Nothing about bad rock show special effects makes me want to buy a car.

Source: Youtube

  

Porsche 550 Revival

Reports from British car magazine Autocar state that Porsche is inspired by the 550 Spyder for their newest sports car. This will be the new entry level Porsche, and slot in under the Boxster. The 500 Spyder is one of Porsche’s most iconic models, and was incredibly important in putting Porsche on the map with gentleman racers and celebrities, including James Dean, who died in one. Its successor was non other than the 911. It is a strong claim then to affix such a lofty target for the entry level Porsche.

Porsche boss Matthias Mueller goes on further to explain the type of engine we will see when this car debuts:

The Porsche is expected to be based on a new mid-engined aluminium and steel platform being developed by Audi which will also be used for the proposed Audi R4 roadster.

The Porsche will probably from £35,000 slotting in underneath the next-generation Boxster, which will grow notably in size and cost. The car will get a new four-cylinder boxer engine that will also power the Boxster, the Cayman and potentially even the 911. Sources say the flat four motor is sized at 2.5-litres and has been producing around 360bhp in turbocharged form.

Let’s hope this project is a larger sales success than the last Audi engineered Porsche, the 944. However, if they are shooting for the 500 Spyder as a spiritual target, my bets are on Porsche getting this car right, even with a turbo-4.

For the full Autocar article, follow this link.

  

WSJ: Case of Panamera v. Porsche Purists Verdict

A Porsche GT2RS is on display at the LA Auto Show held at the Convention Center in Los Angeles on November 17, 2010.   UPI/Phil McCarten Photo via Newscom

In the case of Panamera v. Porsche, purists in the court of the WSJ we hereby rule in favor of the Panamera!

The attorney in mewants to argue both sides of this case. The plaintiff says: The 2011 Porsche Panamera is a crime against the brand, a merely competent luxury sport sedan that—given its bloated-corpse looks, your honor—deserves no leniency. I will not attempt to re-litigate whether any two-ton four-door deserves to be called a real Porsche—c.f., Enthusiasts v. Cayenne (2000). But at a minimum, Porsches need to be thrilling, powerful machines, and this car couldn’t stir a martini.

Look at the evidence: The Panamera S has a 400-horsepower V8. The Panamera Turbo has a 500-hp V8 and hits 60 miles per hour in 4 seconds. That’s just epic.

The just-introduced, entry-level Panamera (and all-wheel-drive Panamera 4), by contrast, is fitted with a paltry 3.6-liter, 300-hp V6, and the new gas-saving stop-start system, which shuts off the engine any time the car is stopped. Clearly, the base-model Panamera is offered only to puff up the company’s fuel-economy numbers and pander to eco-weenies.

Read the full article.

  

Porsche steps up with 2011 Boxster Spyder

Porsche steps it up with the new 2011 Porsche Boxster Spyder and my bet is that folks are going to love this car! The Spyder is at the top of the Boxster food chain and at $61,200 you have to come in with high expectations and Porsche wants you to be satisfied inside and out! The options are many and the looks are clear cut and to the point. Oh, Part of that to the point is speed comes first as their is no radio or air conditioner but plenty of horses!

From Autoblog.com:

“More for Less.” It’s the call to prayer of every car salesman to ever don a plaid jacket. Guys with sturdy names like Wally and Chuck would stop dead in their tracks and tell Porsche “Pal, this Boxster Spyder thing, you’re all upside-down.” You see, with the 2011 Boxster Spyder, Porsche has inverted the polarity on “more for less.” You pay more but get less.

Read the full article here.

  

Lamborghini to follow lead of Porsche?

Is Lamborghini going to follow the lead of Porsche and produce a 4 door sedan coupe? Check out the Estoque Concept and let us know your thoughts. Will the brand image of Lamborghini and a sleek roof line bring in the buyers and possibly change the game for super powered 4 door sedan coupes? Can’t wait to see a head to head between the Estoque and Panamera!

From AutoGuide.com:

With Porsche and Aston Martin making headway with their Panamera and Rapide four-door coupes, Lamborghini is apparently open to the idea of a four door sedan coupe similar to their Estoque concept car.

CEO Stephan Winkelmann is reported as saying to journalists that “a third model would fit Lamborghini very well”, and “a four-door car would be a very feasible approach.” But with the Estoque originally shelved in 2009 and sales down 18 percent versus last year.

The Estoque would need to give Lamborghini “a real leap” in sales for the company to justify the investment. While the four door coupe segment is currently on fire, there’s no telling whether the sector will continue to be hot, and a poorly timed introduction could spell doom for Lamborghini.

Check out more photos here.

  

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