The pick up is the true workingman’s drive. Versatile, utilitarian, and capable of tackling almost any terrain, it claims an irreplaceable role in the lives of builders, handymen, farmers, gardeners, and outdoorsmen. It’s powerful, useful, and has an unparalleled ability to navigate mud, moorland, mountainsides, and anything else that you can throw at it, all whilst carrying a leviathan load in the back. Choose the right one, and you’ll have found the ultimate workhorse for farm life, country pursuits, and an all around good time.
Ford today unveiled the Ford Atlas Concept at the North America International Auto Show in Detroit. The Ford Atlas Concept was built to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.
One of the more memorable unveilings at the 2013 Detroit Auto Show was another monster pickup truck from Ford. The Ford Atlas Concept give us a look at the potential future if the flagship Ford F-150. To say that Ford was aiming for a muscular and rugged design would be an understatement. The front grille in particular stood out as particularly bold. The Atlas Concept also sports the next-generation EcoBoost engine.
Posted in: Ford
Tags: 2013 Detroit Auto Show, auto design, Auto Shows, automobile show, car design, car design concepts, car shows, Detroit Auto Show, ecoboost engine, Ford Atlas Concept, Ford F-150, full-size pickup truck, motor shows, muscular car design, NAIAS, North American International Auto Show, pickup truck concepts, pickup trucks, pickups, rugged car design