Touting $2B profit, Ford drives home its status as automaker that didn’t fail

Ford posts $2B profit for first quarter 2010 then jacks up production! Hopefully this is a sign of better things to come in the NA auto industry. Ford is launching the all new Fiesta this year with the redesigned Focus coming in early 2011 so this might be the beginning of a healthy run as both new vehicles have potential to be big sellers!

From the Detroit Free Press:

America’s renewed enthusiasm for Ford continues unabated, as reflected in today’s eye-popping numbers from the Dearborn automaker’s first-quarter report.

While an improving U.S. economy pushed up the pace of overall car and truck sales by 14% in early 2010, Ford’s deliveries in North America zoomed 56% — up to 547,000 vehicles from 350,000 in the first three months of 2009.

The bottom-line result: a $2-billion pretax profit, reversing a loss of the same size a year ago.

Read the full article here.


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