Nissan Launches “My Versa Road Trip” Social Media Campaign

Nissan is excited to announce the launch of the “My Versa Road Trip” social media campaign for the all-new 2012 Versa Sedan! MyVersaRoadTrip.com, a Facebook Connect enabled website, is a destination where users can create their own trips by selecting routes, choosing their soundtrack and inviting Facebook friends to come along.

Entrants can submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks. Six winners will be selected this Fall to embark on their proposed road trip, AND win an all-new 2012 Versa Sedan! Entry period for “My Versa Road Trip” runs through October 19, 2011.

Nissan is also partnering with comedian Adam Carolla, to promote the vehicle and road trip campaign with a light-hearted, humorous approach. Adam will be featured in a series of videos showing why he decides to change his name to ‘Adam Versa’, his own road trip around his hometown of North Hollywood and a “Hypothetical Road Trip Game” with Larry Miller.

The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences!

  

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