Datsun coming back…just not here?

I know what Nissan is saying now but will Datsun eventually make it back to the US? Datsun is a great brand of the past which still has a loyal following so keep your eyes on this over the next decade.

From the Detroit Free Press:

YOKOHAMA, Japan — Nissan’s revival of the Datsun name won’t include developed markets, CEO Carlos Ghosn said Wednesday, outlining a strategy to target the revamped brand at emerging nations where the biggest growth is expected for affordable, stylish vehicles.

The offerings will be tailored for each market, including price and engine size, targeting the burgeoning market of first-time car buyers in countries such as India, Indonesia and Russia, where Datsun will be introduced in 2014, he said.

Executives gave few details, including specifics of Datsun models they had in the works.

Read the full article.


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