Chrysler gears up for 2011 Jeep Grand Cherokee with second shift added to an existing plant

Chrysler is gearing up for the new 2011 Jeep Grand Cherokee by hiring 1100 new employees at the Jefferson North Plant in Detroit, Michigan. This is a really big deal for Chrysler and bringing in new hires will make this vehicle launch even more complicated as these are not experienced auto workers so Chrysler better be focusing on Quality like a laser beam.

From the Detroit Free Press:

Chrysler CEO Sergio Marchionne today said the company would hire 1,100 workers for a second shift at Jefferson North Assembly Plant in Detroit over the summer.

The factory builds the Jeep Grand Cherokee, and Marchionne’s remarks were made at a celebration to launch production of the all-new 2011 Jeep Grand Cherokee — Chrysler’s first all-new vehicle since it emerged from bankruptcy nearly a year ago.

Marchionne said “nearly all” the new jobs for the second shift, which will start July 19, will be new hires and not existing UAW workers on layoff.

Read the full article here.


Lancia spotted in Motown

The stylish Lancia Delta has been spotted in Michigan. Fiat/Chrysler should be inclined to bring a sporty vehicle like the Delta to market in the U.S.

From Edmunds Inside Line:

Remember the mysterious brown Lancia Delta hatchback with Chrysler badging that was on display at the Detroit Auto Show? Well, Chrysler-Fiat may indeed have some specific plans in mind for it as a white and black prototype was spotted making test runs in Auburn Hills, around Chrysler’s Technical Center (CTC) this week.

The appearance of a Lancia on Fiat’s newly-acquired U.S. turf isn’t necessarily unexpected, but our spy photographers report that Delta pictured here was undergoing some true road-testing, zipping back and forth through security checkpoints, and duplicating familiar test routes on the public roads around the CTC.

Read the full article here.

Photo from fOTOGLIF


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