Volkswagen to bring back Phaeton

VW’s pursuit of becoming the king of sales is slowly taking shape with the upcoming relaunch of the Phaeton in the U.S. Most remember the failure of this vehicle the first time around but don’t use that as a measuring stick this time. Volkswagen has reworked this luxury sedan and sales appear to be strong in other markets. I’m pretty certain a fine tuned Marketing and PR campaign will put the Phaeton in a position to register some solid sales numbers. Maybe fine tuning the price might help too!


BERLIN (Bloomberg) — Volkswagen AG plans to bring back the $85,000 Phaeton to the U.S., where the flagship sedan flopped and was withdrawn in 2006.

The Phaeton’s U.S. relaunch is part of the German carmaker’s aim of tripling its share of the world’s second-largest market by 2018.

“We have our eyes firmly set on the U.S. market,” Juergen Borrmann, director of Volkswagen’s plant in Dresden, Germany, where the Phaeton is built, said in an interview. The model for the U.S. will be completely redesigned and retooled, he said.

Read the full article here.


Is the Jaguar XJ the hottest cat on the road?

How good is the 2011 Jaguar XJ? The Wall Street Journal checked out the new Jag and saying that they liked it is an understatement. They were first enamored by the beauty of this elegant machine but that is where the admiration was just scratching the surface. Once inside and behind the wheel the driver was clearly blown away with the power and smoothness that combined for a refined and invigorating experience. The description of their time in this sedan and passion for this piece of art on 4 wheels is clearly something car companies can only dream about in a review but I guess that’s what Jaguars are supposed to do to us. Jags are sexy, smooth and strong (things that some argue have been missing lately) and the 2011 XJ is really what the company needed to bring it up to the podium with the superstars in the luxury sedan segment.

From the 1,200-watt Bowers & Wilkins audio system to all of the high tech amenities wrapped in an incredible package the daring design by Jaguar has apparently hit the mark with the Journal.

From the Wall Street Journal:

I clearly remember the moment nearly one year ago when I first laid eyes on Jaguar’s new XJ sedan, and felt as though I’d been impaled on some gorgeous aluminum tusk. What a fantastic looking automobile. On any aesthetic scale you’d care to calibrate—modernity, chic, formal grace, raw carnality—this thing simply obliterates the competition, just grinds their bones. Fee-fi-fo-fum, I smell the blood of Bavarians.

From that moment until this week, when I finally slid behind the wheel of the company’s flagship sedan, I sort of held my breath. Recent Jaguars—the XK coupe and XF sedan—have been very decent cars but always felt as if they missed greatness by a few millimeters. The 2011 XJ couldn’t possibly, as a machine, live up to all this sculptured sin.

Read the full article here.


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