It’s time to break through for Cadillac and Lincoln

As Cadillac keeps working to gain traction against the imports Lincoln continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.

From CNN.Com:

FORTUNE — Cadillac and Lincoln are two of America’s most storied car brands, with more than 200 years of automotive history between them. But in the country’s largest and highest profile luxury car market — California — they are regularly trounced by Europe’s upscale automakers and even the Japanese. Both domestic brands are spending hundreds of millions of dollars to catch up, but they have a long way to go.

Spend some time cruising the eight-lane freeways of Southern California as I did recently, and you will find yourself surrounded by fleets of Mercedes-Benz’s and BMW’s, sprinkled with an assortment of Audi sports cars, Range Rover SUVs, Jaguar sedans, and Porsches. These are mostly high-trim models, too, with AMG and M-sport badges in abundance. Black is the favored color. The Cadillac Escalade appears to be the most favored domestic offering — popular with hotel shuttle services — but you search in vain for a Cadillac CTS or any passenger car with a Lincoln’s in-your-face bow-wave grille.

Check out the full article!

  

Can Lincoln make a serious comeback?

And a big sigh of relief from all of those Lincoln dealers is heard across America. This has to be a bold plan with alot of top designers dedicated to a long term plan. The luxury market is very fluid with brands getting smarter and better everyday so gaining share will be a real challenge. It’s really difficult to have an opinion until we start seeing and driving the products that will actually make it to the showrooms and for that we are looking forward to the excitement of a new beginning for Lincoln!

From Auto Blog:

The Ford Motor Company is finally marshaling the resources and money to transform Lincoln into a true luxury brand again. While the company is guarded in discussing the full details of its plan, it’s divulging enough for now to let the world know that this is going to be a serious effort. And the early signs are encouraging.

The linchpin to this turnaround will be daring new products and significantly upgraded dealerships. And the key to accomplishing that is a new organizational structure for Lincoln. Up through the 1950s, Lincoln was a stand-alone “house” with its own headquarters, designers, engineers and assembly. The new organization will not recreate that original “house” concept, but it’s a big step in the right direction.

Lincoln says it will not abandon its traditional customers, but it must attract a new generation of buyers, people with a different psychographic mindset than those who have been buying Town Cars for the last quarter century. Yet, while it may not abandon those buyers, saying they’ll suffer from benign neglect may not be too far off the mark.

Read the full article.

  

Questions swirling around future of Lincoln!

This is a very good write up on what the future holds for Ford’s Lincoln luxury brand. We weren’t at the dinner mentioned in the piece but it appears there weren’t many answers to the reporters questions.

My advice to the Bigs at the Blue Oval is “Go Young”. Take the time to establish Lincoln as a sleek luxury brand for style-conscious young professionals. (sound familiar?) It’s not a new formula but one that takes patience and top notch product priced right. As they climb the latter they will stick with Lincoln if their offerings can move up the ladder with the customer.

From Auto News.com:

It’s a week after the Detroit auto show opened to the press, and I have no clearer idea of how Ford Motor Co.’s going to rebuild Lincoln than I did before.

While Ford division occupied a large space at Cobo Center, the Lincoln stand was small and shoved into a back corner. You couldn’t miss it as you made your way to the restrooms.

Ford executives offered a wait-and-see response when asked about specific Lincoln product plans. The underlying message? It appears to be: “Trust us. Look what we’ve done with the Ford division. Just trust us.”

And even the competition won’t jar Lincoln.

Ford’s head of Asia-Pacific and Africa, Joe Hinrichs, told me at dinner that Buick’s compact car offering — the Verano — doesn’t put pressure on Lincoln.

Read the full article.

  

Related Posts