Lincoln MKT sales fall flat in October!

When the Lincoln MKT was launched there wasn’t a soul out there who predicited block buster sales but what we are seeing now is not good for any sales chart.

Sales figures released from Ford indicate the Lincoln MKT 3 row luxury crossover came in with a pultry 369 units sold last month! That is compared to only 506 MKT’s sold in October 2010. We’re aware that the Lincoln MKT is a large and fairly expensive luxury vehicle but 369 sales in a fairly strong month? Come on…..We tested this crossover and thought it was a solid entry but it might be time for the Blue Oval to cut the price on the MKT and start moving units out of the showrooms and into garage’s or this might be one of those great ideas that just couldn’t get traction. One area that might help the MKT is that the unit will be used as the replacement for future limo’s now that the Town Car is being laid to rest. That’s all fine and dandy but what does that do to help the retail market for the MKT? It’s high time to get creative and get the MKT selling or there will be alot of dust collected at Lincoln dealerships on this pricy people mover.

  

Can Lincoln make a serious comeback?

And a big sigh of relief from all of those Lincoln dealers is heard across America. This has to be a bold plan with alot of top designers dedicated to a long term plan. The luxury market is very fluid with brands getting smarter and better everyday so gaining share will be a real challenge. It’s really difficult to have an opinion until we start seeing and driving the products that will actually make it to the showrooms and for that we are looking forward to the excitement of a new beginning for Lincoln!

From Auto Blog:

The Ford Motor Company is finally marshaling the resources and money to transform Lincoln into a true luxury brand again. While the company is guarded in discussing the full details of its plan, it’s divulging enough for now to let the world know that this is going to be a serious effort. And the early signs are encouraging.

The linchpin to this turnaround will be daring new products and significantly upgraded dealerships. And the key to accomplishing that is a new organizational structure for Lincoln. Up through the 1950s, Lincoln was a stand-alone “house” with its own headquarters, designers, engineers and assembly. The new organization will not recreate that original “house” concept, but it’s a big step in the right direction.

Lincoln says it will not abandon its traditional customers, but it must attract a new generation of buyers, people with a different psychographic mindset than those who have been buying Town Cars for the last quarter century. Yet, while it may not abandon those buyers, saying they’ll suffer from benign neglect may not be too far off the mark.

Read the full article.

  

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