Jeep Announces Advertising Campaign Featuring Lenny Kravitz

Chrysler’s Jeep brand is announcing its exciting new partnership with Lenny Kravitz!

Lenny will be joining Chrysler’s advertising campaign for the 2011 Jeep Wrangler, which will include a new song, “Rock Star City Life,” from his next album, “Black and White America” and a new tag line – “Adventure is never ordinary.” Chrysler will also have some action-packed new spots to share with consumers featuring Lenny, which will show you what it’s like to get behind the wheel with Kravitz.

Chrysler has its first spot for you today called “Adventure Swamp”. Watch as Lenny takes his 2011 Jeep Wrangler into some of the muddiest, muggiest and dirtiest terrain we’ve seen yet. Check out the video below!

  

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