Lancia-based car to be shown at Detroit Auto Show

We are very interested to check out the new offering from Fiat/Chrysler with a Lancia badge. If it’s anything like the Delta that would be a great first step in introducing the new brand to potential U.S. customers.

From AutoGuide.com:

Contrary to previous reports that Chrysler will not present any new models at the Detroit Auto Show in just a few weeks, there is now word that the struggling U.S. automaker will show a new car based on a Lancia platform. The Lancia badge is a sub-brand under Fiat, which now runs Chrysler.

There is no word on what sort of a vehicle it will be, but Fiat is eager to help Chrysler where it needs help most – in the small and mid-size car market. This new model would be the first idea of how Fiat intends to integrate its European designs into the North American marketplace.

Read the full article here.

  

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